Build meaningful, long-lasting and profitable relationships with your fans

With stadia closed due to COVID-19, digital content has become vital in nurturing meaningful relationships with fans. We help you build profitable D2C revenue streams that connect you with your audience and help you diversify.

Commercial sponsorship has served sports organisations well, but future growth is likely to from better innovation rather than new deal volume. While stadia are still closed due to COVID-19, digital content and communications have become vital in nurturing meaningful relationships with fans. This is why building D2C revenue streams is so crucial for the sports industry. Lower barriers to entry in production mean that premium content is no longer the preserve of the biggest sports organisations, enabling smaller businesses to build meaningful content propositions for the first time. Alongside this, tech giants, aggregation platforms and other digital outlets have emerged, deepening the level of engagement fans can have with sport, and widening the range of topics and voices available. It is an exciting time for sport to disrupt the traditional brokerage of fan relationships, but it perhaps knows better than any other industry what a challenging proposition this can be.