Develop and execute your strategy
FT Strategies supports news, publishing and media organisations to develop and execute their strategy. We establish what markets, segments and channels you should operate in based on your competitive positioning and market environment. What content do you need to create? What business model do you need to develop? What capabilities do you need to build? We work with you to help you win in these areas.
Our proprietary North Star methodology enables our clients to accelerate execution, through measurable goals, outcomes and key results. This methodology is steeped in lived experience - it galvanised the FT into achieving its 1m subscriber goal a year ahead of plan.
Our deep sector expertise supports investors on pre-deal, valuation and post-deal services.
Our strategy advisory services are underpinned by global benchmarks and insights, extensive due diligence and practical experience.
OUR SERVICES
Strategic Planning & North Star
Respond to your most urgent strategic challenges and execute the plan.
Revenue Diversification
Evaluate revenue diversification opportunities through market sizing and customer research before developing a go-to-market strategy.
M&A support
Provide strategic advice to investors and management across the deal lifecycle including commercial due diligence, 100-day plan and value enhancement.
Value and opportunity assessment of assets
Evaluate your existing portfolio (brands, business units, publications) and their value, both now and their potential value in the future.
Market and Competitor Analysis
Proactively anticipate emerging trends that will impact your business and develop actions to address them.
OUR EXPERTS
Managing Director
Joanna leads the FT Strategies business with responsibility for the P&L. She is passionate about helping clients transform and grow their businesses from an audience-led perspective.
Joanna started her consulting career at Accenture and ended up leading the customer strategy practice which she led to double-digit growth, working with a range of clients across B2C and B2B companies and sectors spanning media, arts, telecommunications, consumer packaged goods and financial services. Joanna joins FT Strategies from Manifesto Growth Architects where she was one of four partners leading this independent business.
Joanna is married with three children and lives in South West London.
Director
Adriana Whiteley is a director at FT Strategies. She has over 25 years experience in TMT strategy consulting, research and M&A, having led projects in print and digital publishing, IPTV/OTT video, software services, broadband and broadcast infrastructure.
Adriana started her career at McKinsey, Telefónica, and an M&A boutique in Brazil/Spain. She later worked for Ovum Consulting UK (now Omdia) as director for transaction support projects and for Farncombe (now Cartesian) as head of Strategy Practice. Adriana graduated as a journalist and is part of the Institution of Engineers (IET) Media Network Committee.
Senior Manager
Prior to joining the FT, Niall helped design and implement growth strategies for some of the largest consumer, media and tech businesses in the world, as a strategy consultant at Monitor Deloitte.
He is the Founder of Peregrine, an organisation which equips the leaders of small businesses (as well as social enterprises and charities) to set their organisations up in ways that allow them to be transitioned to new leadership, scaled, or exited in the future.
Senior Manager
Lettie is a Senior Manager at FT Strategies. She has over 10 years of experience in management consulting and in-house strategy, with previous roles at L.E.K. Consulting and Bulb Energy. She has worked across consumer and media industries, helping companies achieve their growth ambitions, enter into new markets and launch new products and services.
OUR IMPACT
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Mediacorp: Defining the future of TODAY
FT Strategies helped Mediacorp redefine the digital presence of Singapore's online newspaper TODAY to better serve its millennial audience. In response to increased news fatigue and overlapping audiences with Mediacorp’s main news brand, CNA, the engagement focused on determining TODAY’s optimal future.
Over three months, FT Strategies assessed TODAY’s current performance, simulated potential future scenarios, and provided data-backed recommendations that have been successfully adopted.
FEATURED INSIGHTS
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As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
Hannah Telfer MD for Audiences, Penguin UK
Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received.
Eero Korhonen Head of Strategic Partnerships, Google
I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.
Danuta Bregula Director of Subscription Strategy, Gazeta Wyborcza
This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!
Philippe Colombet Group Chief Data Officer, Bayard
The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.
Ross Wilmot Head of Consumer Marketing, The Independent
There are so many things we share with the FT in terms of values and business model that it was a natural fit.
Imran Amed CEO and Editor in Chief, Business of Fashion
One of the most valuable consulting projects I've been involved with. The FT Strategies team were incredibly knowledgeable and responsive as they guided us through the process.
Joanna Chmielewska Analytics Manager, DC Thomson
Amazing. Absolutely love what you've done, completely aligned with your thinking on what we need to do.
Emma Huntingdon Chief Executive Officer, Admiral Pioneer
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We've helped companies around the world future-proof
their businesses - and we can do the same for you.