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AI Strategy & Implementation
Define and deliver an AI strategy that aligns with your organisational goals, building practical use cases that enhance efficiency and decision making. -
Data Insight & Intelligence
Unlock actionable insight, improve efficiency and create new revenue opportunities through advanced analytics and artificial intelligence. -
First-Party Data Strategy
Identify and understand your audiences, unify user data into a single customer view and enable personalised, privacy-first experiences. -
Technology Foundations
Establish the systems, infrastructure and integrations required to support digital transformation and scalable growth. -
Vendor Selection
Evaluate, select and implement technology partners and tools that best fit your strategy, budget and long-term objectives.
Supporting Público to build a data-led strategy and increase retention and loyalty from their subscribers
FT Strategies helped Público, a leading newspaper in Portugal, focus more on data to reach and keep digital subscribers.
The team designed a new governance model identifying three pillars – acquisition, lifetime value and culture – to focus their activities. They identified 50 experiments responding to metrics, including a new churn model, a redesign of the homepage and different versions of subscriber campaigns to better understand why users engage and return. This resulted in a fundamental culture shift as departments came together to experiment and learn.
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