Technological capabilities to drive innovation and growth
We understand what technical capabilities you need to future-proof your business, from building predictive data models and defining the optimal technology stack and infrastructure, to supporting on replatforming to best-in-class tooling.
Our specialist in-house team of data scientists, data analysts and AI experts provide advisory and practical implementation to build capabilities for our clients and partners, while our software Partner Network means we can bring in third-party support from cutting-edge providers where appropriate.
OUR SERVICES
Technology Foundations
Build the technology foundations required to deliver on your organisational goals.
Vendor Selection
Select tooling to match your strategy and budget.
First-Party Data Strategy
Identify your audiences, manage user identifiers, build a single customer view and enable personalised experiences.
Data & Artificial Intelligence
Improve efficiency and enable further monetisation opportunities with advanced data, analytics and artificial intelligence.
OUR EXPERTS
Head of Analytics
Emanuele is the Head of Analytics at FT Strategies and has worked with clients in developing engagement metrics, building data architectures and conducting business analyses and insights. He previously spent seven years at Realised UNLIMITED, a boutique analytics consultancy.
AI Lead
Sam is the AI Lead at FT Strategies with over 7 years of experience helping clients solve strategic business challenges using data. He has helped organisations in both the public and private sectors to define strategic roadmaps and processes for using AI. He has also designed and built innovative data solutions, working with senior stakeholders as part of critical delivery-focused teams.
Manager
Aliya joins us from Dataminr, where she was in charge of expanding the use of A.I. technology in newsrooms across the EMEA region. Before that, she was a journalist at Bloomberg in London and an analyst at Deutsche Bank in New York. Outside of work, Aliya is one of Britain's top fencers and has represented Team GB at six World Championships. She has a BA from Harvard University and an MBA from Said Business School, University of Oxford.
Manager
Breck is a Manager at FT Strategies. She is experienced across Data, Media, and Subscriptions with a focus on data modelling, subscription strategy, and business analysis and insights. Previously, she has worked as a Data Science Manager for The Wall Street Journal, Barron’s, and MarketWatch at Dow Jones.
OUR IMPACT
Supporting Público to build a data-led strategy and increase retention and loyalty from their subscribers
FT Strategies helped Público, a leading newspaper in Portugal, focus more on data to reach and keep digital subscribers.
The team designed a new governance model identifying three pillars – acquisition, lifetime value and culture – to focus their activities. They identified 50 experiments responding to metrics, including a new churn model, a redesign of the homepage and different versions of subscriber campaigns to better understand why users engage and return. This resulted in a fundamental culture shift as departments came together to experiment and learn.
FEATURED INSIGHTS
As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
Hannah Telfer MD for Audiences, Penguin UK
Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received.
Eero Korhonen Head of Strategic Partnerships, Google
I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.
Danuta Bregula Director of Subscription Strategy, Gazeta Wyborcza
This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!
Philippe Colombet Group Chief Data Officer, Bayard
The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.
Ross Wilmot Head of Consumer Marketing, The Independent
There are so many things we share with the FT in terms of values and business model that it was a natural fit.
Imran Amed CEO and Editor in Chief, Business of Fashion
One of the most valuable consulting projects I've been involved with. The FT Strategies team were incredibly knowledgeable and responsive as they guided us through the process.
Joanna Chmielewska Analytics Manager, DC Thomson
Amazing. Absolutely love what you've done, completely aligned with your thinking on what we need to do.
Emma Huntingdon Chief Executive Officer, Admiral Pioneer
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We've helped companies around the world future-proof
their businesses - and we can do the same for you.