OUR SERVICES

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Technology Foundations

Build the technology foundations required to deliver on your organisational goals.

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Vendor Selection

Select tooling to match your strategy and budget.

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First-Party Data Strategy

Identify your audiences, manage user identifiers, build a single customer view and enable personalised experiences.

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Data & Artificial Intelligence

Improve efficiency and enable further monetisation opportunities with advanced data, analytics and artificial intelligence.

OUR EXPERTS

Emanuele Porfiri
Head of Analytics
Emanuele Porfiri
Head of Analytics

Emanuele is the Head of Analytics at FT Strategies and has worked with clients in developing engagement metrics, building data architectures and conducting business analyses and insights. He previously spent seven years at Realised UNLIMITED, a boutique analytics consultancy.

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Sam Gould
AI Lead
Sam Gould
AI Lead

Sam is the AI Lead at FT Strategies with over 7 years of experience helping clients solve strategic business challenges using data. He has helped organisations in both the public and private sectors to define strategic roadmaps and processes for using AI. He has also designed and built innovative data solutions, working with senior stakeholders as part of critical delivery-focused teams.

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Aliya Itzkowitz
Manager
Aliya Itzkowitz
Manager

Aliya joins us from Dataminr, where she was in charge of expanding the use of A.I. technology in newsrooms across the EMEA region. Before that, she was a journalist at Bloomberg in London and an analyst at Deutsche Bank in New York. Outside of work, Aliya is one of Britain's top fencers and has represented Team GB at six World Championships. She has a BA from Harvard University and an MBA from Said Business School, University of Oxford.

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Breck Wills
Manager
Breck Wills
Manager

Breck is a Manager at FT Strategies. She is experienced across Data, Media, and Subscriptions with a focus on data modelling, subscription strategy, and business analysis and insights. Previously, she has worked as a Data Science Manager for The Wall Street Journal, Barron’s, and MarketWatch at Dow Jones.

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OUR IMPACT

Supporting Público to build a data-led strategy and increase retention and loyalty from their subscribers

Supporting Público to build a data-led strategy and increase retention and loyalty from their subscribers

FT Strategies helped Público, a leading newspaper in Portugal, focus more on data to reach and keep digital subscribers.

The team designed a new governance model identifying three pillars – acquisition, lifetime value and culture – to focus their activities. They identified 50 experiments responding to metrics, including a new churn model, a redesign of the homepage and different versions of subscriber campaigns to better understand why users engage and return. This resulted in a fundamental culture shift as departments came together to experiment and learn.


FEATURED INSIGHTS

Apax
Bonnier
Google
Penguin Random House
V&A
Google News Initiative
Porsche
Business Of Fashion
Elomundo
Independent
Handelsblatt
Newsquest Media Group
LA Repubblica
LE Soir
DC Thompson
NZZ
Reach
Gazeta Wyborcza
Dennik
The Conversation
JPI Media
Jeune Afrique Media
Lagardere
El Periodic
Sevilla Actualidad
Somos Malasana
Nowa Gazeta
Tygodnik Siedlecki
NPG Digital
ILIFFE Media
Mitt Media
RMA
RP Online
View Digital

As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.

Hannah Telfer MD for Audiences, Penguin UK

Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received.

Eero Korhonen Head of Strategic Partnerships, Google

I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.

Danuta Bregula Director of Subscription Strategy, Gazeta Wyborcza

This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!

Philippe Colombet Group Chief Data Officer, Bayard

The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.

Ross Wilmot Head of Consumer Marketing, The Independent

There are so many things we share with the FT in terms of values and business model that it was a natural fit.

Imran Amed CEO and Editor in Chief, Business of Fashion

One of the most valuable consulting projects I've been involved with. The FT Strategies team were incredibly knowledgeable and responsive as they guided us through the process.

Joanna Chmielewska Analytics Manager, DC Thomson

Amazing. Absolutely love what you've done, completely aligned with your thinking on what we need to do.

Emma Huntingdon Chief Executive Officer, Admiral Pioneer
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