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We've helped companies around the world future-proof
their businesses - and we can do the same for you.
Develop and execute a corporate strategy that delivers a sustainable future for your organisation.
Transform the way you work and are organised to build a more efficient, profitable organisation.
Grow your audience, revenue and profitability by benefitting from tried and tested strategies and tactics.
With decades of collective experience from leading media organisations, our team specialises in growing direct-to-customer and digital businesses underpinned by subscriptions and advertising excellence.
We are experts in growing audiences, deepening engagement and accelerating recurring revenues and profits for our B2C and B2B clients.
Our services put the user at the heart of our clients’ strategy and include pricing analysis, access model and paywall optimisation, audience and content strategy, conversion optimisation and churn reduction.
No single business model suits all media organisations; our leading capabilities in digital advertising, print optimisation, B2B licences and eCommerce support the diversification strategy of our clients.
Systematically align content creation to user need and value.
Future-proof your business with an optimum next gen proposition and go to market.
Optimise your paywall strategy to maximise subscriber conversion, lifetime value, audience engagement and advertising revenue.
Design your customer value proposition to increase lifetime value and mitigate churn at the point of acquisition.
Reduce subscriber churn by adopting best-in-class customer lifecycle strategies.
Grow your B2B revenue with proven approaches for prospecting, pricing, the sales process, licence engagement and account management.
Develop and execute a first-party data strategy that secures future audiences, improves conversion rates and demands higher ad yields.
Maximise yield and optimise the customer experience onsite. Grow revenue from affiliate marketing and branded content by carefully managing the relationship between commercial sales teams and editorial.
Aled has over ten years experience in the media, overseeing strategy, product, new venture creation and editorial. Previously he was Head of Membership Strategy and Business Development at Condé Nast, where he launched their B2B subscription title Vogue Business.
Aled cut his teeth in TV news at ITN and later received his MBA from Cambridge University. Outside of the day job, his kids keep him busy and he is also a trustee and director of DeliverAid, a charity helping those suffering from food poverty started during the pandemic.
Sabrina is a Principal Consultant and heads up FT Strategies’ growth into APAC. She has over 12 years in digital transformation and strategic guidance across different industries such as media, e-commerce and financial services. Prior to joining FT Strategies, she worked in global roles for publishers such as The Economist, Condé Nast and The Wall Street Journal, driving revenue growth through improved customer experience, retention strategies and audience insight.
George is Head of Insights at FT Strategies and an expert in the media industry and its accompanying business models. George has led and contributed to a number of high-profile projects including the News Sustainability Project, the National Theatre and various leading European news publishers. Prior to joining FT Strategies, George spent 4 years guiding FT's data strategy and their future approach to marketing & advertising.
George holds an MBA from IE Business School and is a regular speaker at media events (including the JournalismAI Launch Event 2023).
Rumyana has a background in strategy and management consulting at KPMG, where she worked with clients in the consumer goods sector on pricing, financial transformation and operational model projects. She is proudly international - she’s a Bulgarian who studied German and Management at the University of Bath with a year in Frankfurt.
Rumyana is passionate about female mentorship, especially of women from disadvantaged backgrounds and refugees.
We began our partnership with EL PAÍS in late 2021 when they had around 120,000 subscribers. In the 6 months following our work with them, we were delighted to see that they had grown their subscriptions by 50% - achieving 180,000 subscribers in June of 2022. Now EL PAÍS is the top-ranking Spanish-language media outlet, with more than 350,000 digital subscribers.
How did they achieve such rapid growth and how did FT Strategies help?
As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
Hannah Telfer MD for Audiences, Penguin UK
Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received.
Eero Korhonen Head of Strategic Partnerships, Google
I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.
Danuta Bregula Director of Subscription Strategy, Gazeta Wyborcza
This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!
Philippe Colombet Group Chief Data Officer, Bayard
The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.
Ross Wilmot Head of Consumer Marketing, The Independent
There are so many things we share with the FT in terms of values and business model that it was a natural fit.
Imran Amed CEO and Editor in Chief, Business of Fashion
One of the most valuable consulting projects I've been involved with. The FT Strategies team were incredibly knowledgeable and responsive as they guided us through the process.
Joanna Chmielewska Analytics Manager, DC Thomson
Amazing. Absolutely love what you've done, completely aligned with your thinking on what we need to do.
Emma Huntingdon Chief Executive Officer, Admiral Pioneer
We've helped companies around the world future-proof
their businesses - and we can do the same for you.