MEDIA & TV

MEDIA & TV

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Build meaningful, long-lasting and profitable relationships with viewers


We help TV organisations grow their audience numbers and build upon valuable data insights to personalise experiences, increase loyalty and create digital models that create long-term digital revenue.

A recent survey of US consumers with broadband internet found that 63% watched their favourite TV show online. With Netflix, Amazon, Hulu, Apple and Disney + vying for audience attention, viewers are increasingly getting accustomed to movie-quality original content within a few clicks. How can TV companies ensure they have use the best strategies to attract, convert and retain their viewers? At FT Strategies we can help organisations grow their audience numbers and build upon valuable data insights to personalise experiences, increase loyalty and create digital models that create long-term digital revenue.

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How we help clients

FT Strategies can help Media & TV organisations grow revenue, build profitable propositions and future-proof their business models

Grow the size and value of your audience - significantly improve performance across the viewer lifecycle using proven interventions to attract, engage, convert, monetise and retain more viewers

Deepen viewer engagement and build valuable insights - Drive greater content consumption across all channels by optimising content creation & distribution, maximising reach & engagement using our North Star methodology

Build innovative sources of revenue - Diversify, scale and sustain revenue lines through digital revenue-generating propositions for existing or new audience segments

Transform performance through culture change - Preparing you for a digital future by building key capabilities and innovation practices, e.g. a testing and learning culture, advanced digital workflows

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We've helped companies around the world future-proof their businesses - and we can do the same for you.


There's a lot at stake when you're creating a digital revenue stream - so naturally, you want to arm yourself with the best knowledge and expertise to make the correct decisions. Our team bring over 100 years of consulting rigour and world-class FT digital experience, to help you thrive in the new digital economy.

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