GAMING

GAMING

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Build meaningful, long-lasting and profitable relationships with gamers


Using proven strategies, we enable you to understand player behaviour and engagement using data, monetise subscribers, tailor the gaming experience to individual users, and create new digital propositions for new and existing customers.

D2C subscriptions services are becoming increasingly popular in the gaming industry. Since 2010, over twelve subscriptions gaming services have been launched including Stadia, XBox Game Pass, PlayStation Now, EA Access and more, encompassing both cloud-based streaming and unlimited downloads from specific developer libraries. This digitization of the games industry has brought an increase in players in the digital ecosystem, which presents opportunities to understand player behaviour and engagement using data, monetise subscribers, tailor the gaming experience to individual users, and create new digital propositions for new and existing customers.

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How we help clients

FT Strategies can help gaming publishers grow revenue, build profitable propositions and future-proof their business models

Accelerate audience growth - significantly improve commercial performance using proven interventions to attract, engage and monetise fans on your digital properties

Understand your players - Drive greater consumption of your content across all platforms, whilst creating a feedback loop with developers, sales & marketing, and partners

Build D2C products - Diversify, scale and sustain revenue lines through digital revenue-generating propositions for existing or new player segments

Digital-first transformation - Build key capabilities and innovation practices such as testing and learning cultures, and advanced digital workflows

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We've helped companies around the world future-proof their businesses - and we can do the same for you.


There's a lot at stake when you're creating a digital revenue stream - so naturally, you want to arm yourself with the best knowledge and expertise to make the correct decisions. Our team bring over 100 years of consulting rigour and world-class FT digital experience, to help you thrive in the new digital economy.

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