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A boutique consultancy from the Financial Times.

Your digital partner. Building profitable, insight-driven relationships with your audience that future proof your business.

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What makes us different?

What makes us different?

We've been there


We offer solutions from subject-matter experts who have real-time insights from the Financial Times every single day. As one client put it, "you've got the brains and the FT experience." We honed our expertise over ten years of practical application, helping transform the FT from a 130 year old legacy print brand into a thriving digital model with over one million paid subscribers. We achieved this by refining our best-in-class capabilities in data, strategy and digital transformation - expertise we’re now sharing to help businesses such as yours thrive in the digital economy.

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Insights

Insights

Capabilities

Capabilities


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01 Subscription & monetisation strategies

Access industry leading strategies to drive engagement, build loyalty, reduce churn and serve customers better.
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02 Customer engagement

Put customer-centricity at the heart of your product with proven methods that identify what your audience truly values.
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03 Advanced analytics

Diagnose issues, find the drivers of value, and identify key data-led metrics for improvement.
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04 Culture change

Build a data-first organisation & unify your people around a single metric of success.
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05 Digital innovation

Discover, test and learn about new customer propositions to thrive in the digital economy.
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06 Content strategy

Turn your content into a strategic asset you can utilise to drive growth and build value
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Clients

Clients


Eero Korhonen, Head of Strategic Partnerships, EMEA News Publishers at Google

"Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received from participating publishers from the recently concluded Italian and English Digital Immersion (DI) labs."

Philippe Colombet, Group Chief Data Officer at Bayard

"This is a new form of consulting. You're coming with the brains and the FT experience. It's the first time in my entire career that I've worked with consultants that already know the business before they come into the situation, and work in this impactful way. You're changing consulting for the better, I really mean it!"

Ross Wilmot, Head of Consumer Marketing at The Independent

"The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model."

Hannah Teffler, MD for Audiences at Penguin UK

"As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise."

Danuta Bregula, Director of Subscription Strategy at Gazeta Wyborcza

"I cannot compare it to any other consulting project that I have engaged with before. The access to knowledge of how things have worked in other organisations, especially the FT, is inspiring and stimulates many old and new questions in my organisation."

Imran Amed, CEO and Editor in Chief at Business of Fashion

"There are so many things we share with the FT in terms of values and business model that it was a natural fit."

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Get started

Get started

We've helped companies around the world future-proof their businesses - and we can do the same for you.


There's a lot at stake when you're creating a digital revenue stream - so naturally, you want to arm yourself with the best knowledge and expertise to make the correct decisions. Our team bring over 100 years of consulting rigour and world-class FT digital experience, to help you thrive in the new digital economy.

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