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Digital growth consulting from the Financial Times.

Grow your digital revenue and future-proof your business, with the FT's leading experts

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What makes us different?

What makes us different?

We've been there

When digital disruption hit the news industry in 2009, the Financial Times had no digital subscribers. By 2019 we had over one million paid readers (a year ahead of schedule). We transformed from a 130 year old legacy print brand into a thriving digital model, honing our best-in-class capabilities over ten years of practical application - expertise we’re now sharing to help businesses such as yours thrive in the digital economy.

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Insights

Insights

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austin-distel-744oGeqpxPQ-unsplash.original.jpg PODCAST

How to grow your digital revenue | Interview with the CDO of the Financial Times

Jan 2021

pille-riin-priske-O5Fo4vUuIBM-unsplash.original.jpg PODCAST

Increasing customer engagement during the pandemic | Interview with Head of Digital Editorial Development

Jan 2021

newGNI.png CASE STUDY

Google: Subs Lab Europe

Jan 2021

jeff-golenski-PjTBdhXI_7s-unsplash.original.jpg REPORT

Report on the Google News Initiative & FT Strategies Subscriptions Lab 2020

Nov 2020

kelly-jiang-MaF3l02k5tk-unsplash.original.jpg PODCAST

Prioritising objectives against a North Star goal to create digital transformation

Jan 2021

Sub_model_cover.original.jpg ARTICLE

How the FT went from no digital presence to over a million paid digital subscribers

Oct 2020

Capabilities

Capabilities

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01 Subscription & monetisation strategies

Access industry-leading strategies to drive reader engagement, build loyalty, reduce churn and grow your digital revenue.
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02 Customer engagement

Put customer-centricity at the heart of your product with proven methods that identify what your audience truly values.
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03 Advanced analytics

Diagnose issues, find the drivers of value, and identify key data-led metrics for improvement.
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04 Change & transformation

Build a data-first organisation & unify your people around a single metric of success.
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05 Innovation & new ventures

Create a bespoke business plan and prototype for your new digital venture.
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06 Content strategy

Turn your content into a strategic asset you can utilise to drive growth and build value
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Clients

Clients

Eero Korhonen, Head of Strategic Partnerships, EMEA News Publishers at Google

"Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received from participating publishers from the recently concluded Italian and English Digital Immersion (DI) labs."

Philippe Colombet, Group Chief Data Officer at Bayard

"This is a new form of consulting. You're coming with the brains and the FT experience. It's the first time in my entire career that I've worked with consultants that already know the business before they come into the situation, and work in this impactful way. You're changing consulting for the better, I really mean it!"

Ross Wilmot, Head of Consumer Marketing at The Independent

"The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model."

Hannah Telfer, MD for Audiences at Penguin UK

"As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise."

Danuta Bregula, Director of Subscription Strategy at Gazeta Wyborcza

"I cannot compare it to any other consulting project that I have engaged with before. The access to knowledge of how things have worked in other organisations, especially the FT, is inspiring and stimulates many old and new questions in my organisation."

Imran Amed, CEO and Editor in Chief at Business of Fashion

"There are so many things we share with the FT in terms of values and business model that it was a natural fit."

Apax Partners
Bonnier
Google
Penguin Random House
V&A
Google News Initiative
Porche
Jamie Oliver
Business Of Fashion
El Mundo
Independent
Handelsblatt
Newsquest Media Group
La Repubblica
Le Soir
Dc Thompson
NZZ
Reach
Gazeta Wyborcza
Dennik
The Conversation
Kurier
La Croix
24 Ore
The Local
JPI Media
Jeune Afrique Media
Lagardere
El Periodic
Sevilla Actualidad
Somos Malasana
Nowa Gazeta
Tygodnik Siedlecki
NPG Digital
Iliffe Media
Mitt Media
RMA
RP Online
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Get started

Get started

We've helped companies around the world future-proof their businesses - and we can do the same for you.

There's a lot at stake when you're creating a digital revenue stream - so naturally, you want to arm yourself with the best knowledge and expertise to make the correct decisions. Our team bring over 100 years of consulting rigour and world-class FT digital experience, to help you thrive in the new digital economy.

 Get started