Welcome | FT Strategies - Media consultancy from the Financial Times

How we can help

FT Strategies is a specialist consulting firm that works with media organisations to tackle their most important challenges. Incubated from within the Financial Times, we deliver a fresh model of consulting that is predicated on real-world news, publishing and media experience.

We have helped hundreds of media organisations globally with corporate strategy, commercial growth, operational transformation and AI, technology & data – all connected by a central objective to deliver sustainable growth and profitability.

Whatever your challenge, if you are a media organisation looking for hands-on support, we can help you move forward, faster.

Acquire Customers

Identify, understand and attract new customers, to create a highly engaged customer base and increase traffic to your website.

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Increase Conversion

Boost your conversion rate and optimise your customer journey, by turning engaged users into loyal subscribers.

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Drive Engagement

Create a base of highly engaged customers, reduce churn and increase lifetime value using data and engagement patterns.

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Boost Retention

Understand the triggers for churn, so you can create loyalty and retain your customers for the long term.

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What makes
us different?

Unlike traditional consultancies, our team is a blend of media industry practitioners and strategy consultants. We leverage the experience of the Financial Times and the 800+ media organisations we have worked with globally to deliver something uniquely valuable. We always measure our success based on client impact, and that is why we are proud to have helped organisations quadruple subscription revenue, reorganise newsrooms and harness the power of AI.

We are deeply invested in our work and the belief that the world needs a healthy and thriving news, publishing and media ecosystem.

As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
Hannah Telfer MD for Audiences, Penguin UK

Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received.
Eero Korhonen Head of Strategic Partnerships, Google

I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.
Danuta Bregula Director of Subscription Strategy, Gazeta Wyborcza

This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!
Philippe Colombet Group Chief Data Officer, Bayard

The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.
Ross Wilmot Head of Consumer Marketing, The Independent

There are so many things we share with the FT in terms of values and business model that it was a natural fit.
Imran Amed CEO and Editor in Chief, Business of Fashion

One of the most valuable consulting projects I've been involved with. The FT Strategies team were incredibly knowledgeable and responsive as they guided us through the process.
Joanna Chmielewska Analytics Manager, DC Thomson

Amazing. Absolutely love what you've done, completely aligned with your thinking on what we need to do.
Emma Huntingdon Chief Executive Officer, Admiral Pioneer

Explore our case studies