Capabilities

Capabilities

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Subscription & monetisation strategies

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Access industry-leading strategies to grow your subscriptions business and increase your digital reader revenue. Learn from leading FT practitioners how to increase your reader engagement, build loyalty, reduce churn, create the right paywall and pricing structure, and use the metrics that matter to understand reader behaviour. Using the FT's tried and tested methodology that helped grow its readership to over one million, we'll create a bespoke solution for your needs, wherever you are on your digital reader revenue journey.

Customer engagement

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Put customer-centricity at the heart of your business with proven strategies for identifying what your reader truly values. These include behavioural metrics that help you understand and segment your audience, personalisation strategies so you can find the right touch-points, performance metrics so you can quantify what matters most to your audience, and ways to re-invent the reader journey using digital technologies.

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Advanced analytics

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Create a data-informed strategy that increases your digital revenue. Use tried and tested analytics to understand and measure your reader behaviour and spot engagement patterns on up-to-date dashboards. Create revenue growth projections and financial models for investment cases, with data visualisation to display your metrics in the most compelling way. We can also coach your in-house teams to build data driven processes, so you have a long-term data-led system for your business.

Change & transformation

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Build a data-first organisation & unify your people around a single metric of success. We help design the right methodology to deliver change across your entire organisation and shift behaviour that shapes culture - including buy-in from all stakeholders. We do this by measuring organisational performance and setting targets that are directly linked to business outcomes. Our approach is grounded in practice rather than concept - we’ve been through digital transformation ourselves, and understand first-hand the most effective solutions to create company change.

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Innovation & new ventures

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Are you a business looking to create a new digital venture? Our digital diagnostic will assess the gap between your current capabilities and those of digital leaders, resulting in a bespoke business plan that will direct you on your road to digital revenue growth. We'll help you discover, test and learn about new customer propositions thorough design sprints and workshops, explore ideas, validate hypotheses and create a prototype of your new digital product so you can create a sustainable future for your business.

Content strategy

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In today's digital economy, having a solid content strategy is key to sustainability and growth. Our team will help you navigate the content ecosystem, from content creation to distribution, performance measurement and optimisation, so you can turn your content into a strategic asset to drive growth and build value.

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We've helped companies around the world future-proof their businesses - and we can do the same for you.


There's a lot at stake when you're creating a digital revenue stream - so naturally, you want to arm yourself with the best knowledge and expertise to make the correct decisions. Our team bring over 100 years of consulting rigour and world-class FT digital experience, to help you thrive in the new digital economy.

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