Capabilities

Capabilities

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Subscription & monetisation strategies

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Build and sustain new revenue streams, optimise pricing and maximise Life Time Value (LTV) from your customers. Access industry leading strategies to drive engagement, build loyalty, reduce churn and serve customers better. We help you build the best engagement and monetisation strategy so you can compete and grow. Whether you're getting started in subscriptions or looking to improve, we can work with you to select the right models to suit your business.

Customer engagement

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Put customer-centricity at the heart of your product with proven methods that identify what your audience truly values. These strategies include metrics that capture customer behaviour and engagement, ways of find relevant touch-points, tools to quantify what matters to your customers and re-inventing the customer journey using digital technologies. With the right insights, you can develop products, content and services that engage customers and drive business growth.

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Advanced analytics

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Diagnose issues, find the drivers of value, and identify key data-led metrics for improvement. Our team will work with you to analyse your data and identify the leading indicators to guide business decisions. We will look at customer data to determine engagement patterns and user behaviour informing the metrics that matter. We'll help you implement a process of experimentation and coach your in-house teams to build data driven processes.

Culture change

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Build a data-first organisation & unify your people around a single metric of success. Digital transformation is a collaborative effort. We help design the right methodology to deliver change across your entire organisation and shift behaviour that shapes culture - including buy-in from all stakeholders. We do this by measuring organisational performance and setting targets that are directly linked to business outcomes. Our approach is grounded in practice rather than concept - we’ve been through digital transformation ourselves, and understand first-hand the most effective solutions to create company change.

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Digital innovation

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Discover, test and learn about new customer propositions. When the world changes, customer needs shift and market opportunites are created. Our innovation practice will help your teams to explore ideas, validate hypotheses and create a business plan for new digital ventures and revenue streams. Our goal is to help you adapt and thrive in the new digital economy, building a sustainable future for your business.

Content strategy

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In today's digital economy, having a solid content strategy is key to sustainability and growth. Our team will help you navigate the content ecosystem, from content creation to distribution, performance measurement and optimisation, so you can turn your content into a strategic asset to drive growth and build value.

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We've helped companies around the world future-proof their businesses - and we can do the same for you.


There's a lot at stake when you're creating a digital revenue stream - so naturally, you want to arm yourself with the best knowledge and expertise to make the correct decisions. Our team bring over 100 years of consulting rigour and world-class FT digital experience, to help you thrive in the new digital economy.

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