Digital Revenue Launchpad

GROWTH

Jul 2021

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The Digital Revenue Launchpad helps publishers understand and test new reader revenue models such as subscriptions, membership or donations. Participants will build an ambitious plan over a unique, practical three-month-long experience for a select cohort of publishers with similar revenue diversification ambitions.


This programme is part of the Google News Initiative Digital Growth Programme and is run in partnership with FT Strategies - the Subscriptions Consultancy from the Financial Times that helps publishers build resilient and diverse business models that help their organisations thrive.


HOW TO APPLY?


To apply for Digital Revenue Launchpad you need to fill in
this survey before the 5th of September 2021. Successful applicants will be contacted after to arrange an interview.

CLICK HERE TO APPLY NOW



WHO IS IT FOR?


Publishers who are thinking about how to develop and market a reader revenue proposition and that have the capacity to launch experiments to test certain assumptions.

Participant profile:

Recently launched or is seriously thinking of launching a direct to consumer proposition

CEO/ Senior leadership supportive of a digital reader revenue model

Located in Europe; the project team has a fluent level of English

Typical online monthly unique visitors: over 100,000

Time commitment:

Can dedicate a cross-functional team of at least 2 people to the programme for ~5 hours/week across three months.


ABOUT THE PROGRAMME


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Click below to download the programme explainer:

GNI 2021 European Digital Revenue Launchpad Explainer.pdf


CLICK HERE TO APPLY NOW

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We've helped companies around the world future-proof their businesses - and we can do the same for you.


There's a lot at stake when you're creating a digital revenue stream - so naturally, you want to arm yourself with the best knowledge and expertise to make the correct decisions. Our team bring over 100 years of consulting rigour and world-class FT digital experience, to help you thrive in the new digital economy.

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