Increasing female engagement at the FT


Mar 2020

Arrow Icon

Increasing female engagement at the FT

In 2016, the Financial Times collected a set of qualitative feedback on how the paper was perceived by women.

Within this research, a female reader was asked, “What is the FT’s persona?”

In this Living Case Study, we speak to Lindsay Nicol, where she untangles the story of an historic struggling female reader engagement, and the important work being done within the FT to ensure content is open and appealing to all.


Lindsay Nicol

Increasing female engagement at the FT
0:00 0:00

Increasing female engagement at the FT

Building a subscriptions business: how to empower your organisation with data

How can businesses create value from moments of crisis?

Get started

We've helped companies around the world future-proof their businesses - and we can do the same for you.

There's a lot at stake when you're creating a digital revenue stream - so naturally, you want to arm yourself with the best knowledge and expertise to make the correct decisions. Our team bring over 100 years of consulting rigour and world-class FT digital experience, to help you thrive in the new digital economy.

Get started