Insights

FILTERS

FILTERS

ARTICLE

Top Three Predictions for the News Publishing Industry in 2022

ARTICLE

Managing Director's A Year In Review for 2021

ARTICLE

Championing The Future Of Journalism In Developing Nations

REPORT

Report on the Google News Initiative Subscriptions Lab Europe 2021

ARTICLE

Three strategies to help you acquire new subscribers

ARTICLE

How the FT uses customer discovery to design better value propositions

GROWTH

Subscriptions Growth Workshops

CASE STUDY

Case Study: Increasing conversion by 10% and creating a roadmap for 40K new subscribers

ARTICLE

Five steps to optimising your pricing

ARTICLE

Lessons on retention from the FT (and beyond)

WEBINAR

Webinar: Winning customer loyalty in the digital age

PODCAST

How to grow your digital revenue | Interview with the CDO of the Financial Times

REPORT

Whitepaper: Winning customer loyalty in the digital age

ARTICLE

How the Financial Times brought data into the Newsroom

CASE STUDY

Case Study: Building a subscriptions-centric business model for a media company

WEBINAR

FT Future of News Global Digital Conference

PODCAST

Increasing customer engagement during the pandemic | Interview with Head of Digital Editorial Development

REPORT

Report on the Google News Initiative & FT Strategies Subscriptions Lab 2020

PODCAST

The history and business value of data visualisation | Interview with the Head of Insight Analytics at the FT

CASE STUDY

Google: Subs Lab Europe

WEBINAR

Webinar: Transform into a successful digital-first business

ARTICLE

Five steps to prepare for the end of third-party cookies

PODCAST

Prioritising objectives against a North Star goal to create digital transformation

ARTICLE

How the FT went from no digital presence to over a million paid digital subscribers

ARTICLE

Four tech strategies publishers can use to grow their readership

ARTICLE

Why sports companies should focus on engagement & lifetime value over short-term revenue

ARTICLE

Building a subscriptions business: how to empower your organisation with data

PODCAST

Increasing female engagement at the FT

ARTICLE

How can businesses create value from moments of crisis?

ARTICLE

Google partners with FT Strategies to help European publishers grow reader revenue

PODCAST

How can companies use data to grow key commercial metrics?

ARTICLE

Four principles that build great engagement with your digital audience

ARTICLE

7 ways to maintain audience engagement during lockdown

ARTICLE

What do Big Macs and subscriptions at the FT have in common?

ARTICLE

Data in the newsroom: in conversation with McKinley Hyden

ARTICLE

A Christmas wish-list of books from the FT Teams

ARTICLE

Collaboration in a customer-centric culture

GROWTH

Digital Immersion Programme

GROWTH

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