How we work with partners
We partner with mission-driven organisations, foundations, philanthropists, not-for-profits, media development organisations and government agencies to support a more sustainable, independent information ecosystem around the world. These partnerships allow organisations - often ones imperiled by government pressures or tightening market conditions - to access bespoke consulting services at times when it is most needed for their businesses to remain viable.
In practice, these partnerships can take many forms and will depend on what the partner organisation is trying to achieve. The most innovative and original form that it can take is 'Partner Programmes' - where we are sponsored to provide consulting services to a cohort of similar news media organisations. This approach is extremely effective because:
- It allows the partner organisation to help multiple organisations at once. By providing consulting to a cohort, as opposed to an individual organisation, we are able to leverage economies of scale and offer our services to more companies at better value. We have also seen that partner organisations build deep, trust-based relationships with the news media organisations that we serve.
- It creates a community of news media organisations who can share ideas, learn from one another and act as an ongoing support network. We have seen how important this is for the long-term success of those we work with.
Who we have partnered with
We developed this pioneering approach in collaboration with the Google News Initiative. Our efforts so far have helped more than 700 news media publishers, focusing on financial sustainability, audience diversity and audience growth, and the integration of AI in their workflows. Google recently renewed its commitment – allowing us to provide additional support to 1,000 news organisations across the world by 2027.
Since then, we have also partnered with other organisations - including the International Fund for Public Interest Media - to launch a three-year cohort program for six media organisations in Mongolia to provide them with the necessary tools to continue creating impactful journalism and secure their long-term success, by providing funding and strategic support.
OUR EXPERTS
Director, Deputy Managing Director
Aled has over ten years experience in the media, overseeing strategy, product, new venture creation and editorial. Previously he was Head of Membership Strategy and Business Development at Condé Nast, where he launched their B2B subscription title Vogue Business.
Aled cut his teeth in TV news at ITN and later received his MBA from Cambridge University. Outside of the day job, his kids keep him busy and he is also a trustee and director of DeliverAid, a charity helping those suffering from food poverty started during the pandemic.
Principal
George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.
He has an ACII and a Masters from the London School of Economics.
Principal
Sabrina is a Principal Consultant and heads up FT Strategies’ growth into APAC. She has over 12 years in digital transformation and strategic guidance across different industries such as media, e-commerce and financial services. Prior to joining FT Strategies, she worked in global roles for publishers such as The Economist, Condé Nast and The Wall Street Journal, driving revenue growth through improved customer experience, retention strategies and audience insight.
Manager
Devon is a Manager at FT Strategies with over 8 years of experience in media. Previously with the FT in New York, Devon was the Head of Luxury Advertising for the arts, travel and spirits verticals. Focused on growing the FT’s presence in the US market, she drove revenue by introducing multi-faceted advertising programs. She holds an MBA from London Business School.
OUR IMPACT
Connect. Engage. Inspire.
Through our partnership with the Google News Initiative, we’ve cultivated a community of media professionals, fostering collaboration, networking and the exchange of ideas on key challenges and trends in the industry.
We also created our annual summit, News In the Digital Age, a day of community-building and knowledge-sharing with insights from leading media executives and industry trailblazers from across the news ecosystem.
FEATURED INSIGHTS
We are always on the lookout for similarly mission-driven partners to expand our consulting services to those who most need them.If you are interested in partnering with us, please do get in touch.
As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
Hannah Telfer MD for Audiences, Penguin UK
Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received.
Eero Korhonen Head of Strategic Partnerships, Google
I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.
Danuta Bregula Director of Subscription Strategy, Gazeta Wyborcza
This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!
Philippe Colombet Group Chief Data Officer, Bayard
The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.
Ross Wilmot Head of Consumer Marketing, The Independent
There are so many things we share with the FT in terms of values and business model that it was a natural fit.
Imran Amed CEO and Editor in Chief, Business of Fashion
One of the most valuable consulting projects I've been involved with. The FT Strategies team were incredibly knowledgeable and responsive as they guided us through the process.
Joanna Chmielewska Analytics Manager, DC Thomson
Amazing. Absolutely love what you've done, completely aligned with your thinking on what we need to do.
Emma Huntingdon Chief Executive Officer, Admiral Pioneer
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