Best-in-class media intelligence
We work with media organisations, technology companies, government agencies, foundations and media development organisations to deliver industry-leading data and research services. This area of our work is centered upon thoughtful research methodologies, proprietary datasets, industry benchmarks and sophisticated data analysis.
OUR SERVICES
Audience-based research
We have conducted extensive qualitative and quantitative research on many topics. For example – understanding how audiences behave, what their needs are, how they consume information and their willingness to pay (and price sensitivity) for different products or services. In practice this often means designing the research methodology, executing the field research (e.g. building and distributing audience surveys) and then analysing the findings. Next Gen News is an example of an eight month qualitative research project which aimed to better understand the future of news consumption in 2030 (in collaboration with the Medill School of Journalism, Northwestern and the Google News Initiative).
Industry and market research
We have led multiple research initiatives designed to better understand what makes (and what can make) news and media organisations successful. For example, The News Sustainability Project is an industry research effort (in collaboration with GNI) to more deeply understand, measure and enable the drivers of publisher financial sustainability across the world; this project has now been running for three years and has gathered survey data and benchmarks from more than 800 news publishers globally. Another example is our report: State of the nation: Revenue diversification in news media.
Advanced analytics and benchmarking
We have supported organisations in assessing and benchmarking critical data capabilities, performing advanced diagnostics of audience traffic and engagement, refining pricing and product strategy and productionising machine learning models for churn prediction and prevention.
Thought leadership content
We have worked with a number of organisations (especially technology providers) who are interested in commissioning authentic, genuine and valuable content to help them grow their business. For example, we have a recurring partnership with Minna Technologies (a market leader in subscription management tooling) to produce a ‘State of the Nation’ report on the subscription economy each year. Our thought leadership content follows the same methodology as our other research and, whilst being informed by the commissioning organisation, is editorially independent.
OUR EXPERTS
Head of Insights
George is Head of Insights at FT Strategies and an expert in the media industry and its accompanying business models. George has led and contributed to a number of high-profile projects including the News Sustainability Project, the National Theatre and various leading European news publishers. Prior to joining FT Strategies, George spent 4 years guiding FT's data strategy and their future approach to marketing & advertising.
George holds an MBA from IE Business School and is a regular speaker at media events (including the JournalismAI Launch Event 2023).
Head of Analytics
Emanuele is the Head of Analytics at FT Strategies and has worked with clients in developing engagement metrics, building data architectures and conducting business analyses and insights. He previously spent seven years at Realised UNLIMITED, a boutique analytics consultancy.
Senior Insights Consultant
Lamberto is a Senior Insights Consultant at FT Strategies, co-leading on original research and supporting the building of media and subscriptions expertise. He has worked with publishers across EMEA and done extensive research on how newsroom can tranform in the digital era to meet evolving audience content and product preferences. Prior to joining, Lamberto worked as a Research Analyst at Enders Analysis, a media research firm, writing about the transformation of the publishing industry towards reader-revenue models. He holds a Msc in Media and Communications Governance from The LSE.
Senior Data Analyst
Sarah is a Senior Data Analyst at FT Strategies. She is experienced in delivering audience insights and strategic growth and has previously worked in similar roles at HuffPost and The Guardian. Sarah has a Master’s in New Media and Digital Culture from the University of Amsterdam, where she specialised in the digital transformation of the news industry.
OUR IMPACT
The News Sustainability Project
The News Sustainability Project is an industry research effort, led by the Google News Initiative and FT Strategies, to more deeply understand, measure and enable the drivers of publisher sustainability worldwide.
As part of the project, we leveraged anonymised financial and survey data from 450+ publishers globally to build a powerful Sustainability Diagnostic, complete with targeted Health Checks for publishers to evaluate their organisation's maturity across essential topics.
OUR RESEARCH
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As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
Hannah Telfer MD for Audiences, Penguin UK
Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received.
Eero Korhonen Head of Strategic Partnerships, Google
I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.
Danuta Bregula Director of Subscription Strategy, Gazeta Wyborcza
This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!
Philippe Colombet Group Chief Data Officer, Bayard
The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.
Ross Wilmot Head of Consumer Marketing, The Independent
There are so many things we share with the FT in terms of values and business model that it was a natural fit.
Imran Amed CEO and Editor in Chief, Business of Fashion
One of the most valuable consulting projects I've been involved with. The FT Strategies team were incredibly knowledgeable and responsive as they guided us through the process.
Joanna Chmielewska Analytics Manager, DC Thomson
Amazing. Absolutely love what you've done, completely aligned with your thinking on what we need to do.
Emma Huntingdon Chief Executive Officer, Admiral Pioneer
Get started
If you have a data or research project in mind or would like to explore partnering with us on a project, please get in touch.