Solving client challenges
We have worked with hundreds of leading media organisations to help them solve their most important challenges. This has included working with the Guardian, Corriere della Sera, the National Theatre, MediaCorp Singapore, El Pais, Euronews, National Media Group Kenya, St Paul’s Cathedral and many others. All of our projects are bespoke and designed around the needs of our clients. Our projects cover a range of topics including Corporate Strategy, Commercial Growth, Operational Transformation and AI, Technology & Data.
Project lengths vary depending on what you are trying to achieve and your budget. Typically, projects range from 3 weeks (for example, a tactical project focused on improving conversion rate) to 6 months or longer (for example, a transformation project focused on transitioning a business to a digital-first revenue mix).
OUR PROCESS
Our Consulting Services encompass both advisory and hands-on implementation work. A typical project will include three phases:
Discovery
The Discovery phase comes at the beginning of the project. The idea of the Discovery phase is for us to understand your business and assess its current performance. To evaluate current performance, we typically analyse a large body of data including: financial performance, web analytics, customer interviews and focus groups and key internal stakeholder interviews. This allows us to compare you - quantitatively and qualitatively - to your competitors and others within the market; it also allows us to build a picture of where the greatest gaps or opportunities lie.
Strategy
Based on all that we have learned during the Discovery phase, we co-develop a strategy based on our industry experience and expertise. In practice this involves a series of interactive strategy workshops (aligned to an organisation’s objectives - e.g. reducing churn) that provide actionable recommendations on possible improvements.
Implementation
The final phase is implementation. In practice, the Implementation Phase of a project can vary significantly - on some occasions, it may mean setting you up for success and leaving you to execute the strategy (if budgets are tight) or it could mean FT Strategies actually doing the work for you - for example, building a propensity to churn model on behalf of the client.
OUR EXPERTS
Managing Director
Joanna leads the FT Strategies business with responsibility for the P&L. She is passionate about helping clients transform and grow their businesses from an audience-led perspective.
Joanna started her consulting career at Accenture and ended up leading the customer strategy practice which she led to double-digit growth, working with a range of clients across B2C and B2B companies and sectors spanning media, arts, telecommunications, consumer packaged goods and financial services. Joanna joins FT Strategies from Manifesto Growth Architects where she was one of four partners leading this independent business.
Joanna is married with three children and lives in South West London.
Director
Adriana is a Director at FT Strategies. She has over 25 years experience in media and telecoms consulting, especially in the areas of M&A, opportunity assessment, and product strategy.
Senior Manager
Prior to joining the FT, Niall helped design and implement growth strategies for some of the largest consumer, media and tech businesses in the world, as a strategy consultant at Monitor Deloitte.
He is the Founder of Peregrine, an organisation which equips the leaders of small businesses (as well as social enterprises and charities) to set their organisations up in ways that allow them to be transitioned to new leadership, scaled, or exited in the future.
Senior Manager
Lettie is a Senior Manager at FT Strategies. She has over 10 years of experience in management consulting and in-house strategy, with previous roles at L.E.K. Consulting and Bulb Energy. She has worked across consumer and media industries, helping companies achieve their growth ambitions, enter into new markets and launch new products and services.
OUR IMPACT
Mediacorp: Defining the future of TODAY
FT Strategies helped Mediacorp redefine the digital presence of Singapore's online newspaper TODAY to better serve its millennial audience. In response to increased news fatigue and overlapping audiences with Mediacorp’s main news brand, CNA, the engagement focused on determining TODAY’s optimal future.
Over three months, FT Strategies assessed TODAY’s current performance, simulated potential future scenarios, and provided data-backed recommendations that have been successfully adopted.
FEATURED INSIGHTS
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As an editorially-led business who has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.
Hannah Telfer MD for Audiences, Penguin UK
Working with FT Strategies on the GNI Digital Growth Program has been great and seamless. They have demonstrated their expertise in the field, and this is reflected in the excellent feedback we’ve received.
Eero Korhonen Head of Strategic Partnerships, Google
I cannot compare it to any other consulting project that I have engaged with before. The access to unique knowledge is inspiring and stimulates many old and new questions in my organisation.
Danuta Bregula Director of Subscription Strategy, Gazeta Wyborcza
This is a new form of consulting. You're coming with the brains and the FT experience. You're changing consulting for the better, I really mean it!
Philippe Colombet Group Chief Data Officer, Bayard
The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.
Ross Wilmot Head of Consumer Marketing, The Independent
There are so many things we share with the FT in terms of values and business model that it was a natural fit.
Imran Amed CEO and Editor in Chief, Business of Fashion
One of the most valuable consulting projects I've been involved with. The FT Strategies team were incredibly knowledgeable and responsive as they guided us through the process.
Joanna Chmielewska Analytics Manager, DC Thomson
Amazing. Absolutely love what you've done, completely aligned with your thinking on what we need to do.
Emma Huntingdon Chief Executive Officer, Admiral Pioneer
Get started
If you have a project on the horizon that would benefit from our support, please do get in touch.