Solving client challenges
We have worked with hundreds of leading media organisations to help them solve their most important challenges. This has included working with the Guardian, Corriere della Sera, the National Theatre, MediaCorp Singapore, El Pais, Euronews, National Media Group Kenya, St Paul’s Cathedral and many others. All our projects are bespoke, designed around the needs of our clients and cover a range of topics including Corporate Strategy, Commercial Growth, Operational Transformation and AI, Technology & Data.
Project lengths vary depending on what you are trying to achieve. For instance, a tactical project focused on improving conversion rates can last 3 weeks, whereas a transformation project focused on transitioning a business to a digital-first revenue mix could be 6 months or longer.
OUR PROCESS
Our Consulting Services encompass both advisory and hands-on implementation work. A typical project will include three phases:
Discovery
At the start of the project, we’ll use the Discovery phase to understand your business and assess its current performance by analysing a large body of data including financial performance, web analytics, customer interviews, focus groups and key internal stakeholder interviews. This allows us to compare you — quantitatively and qualitatively — to your competitors and others within the market; it also allows us to build a picture of where the greatest gaps or opportunities lie.
Strategy
Leveraging all that we have learned during the Discovery phase, we co-develop a strategy based on our industry experience and expertise. In practice, this involves a series of interactive strategy workshops tailored to your organisation’s objectives that provide actionable recommendations on possible improvements.
Implementation
The Implementation Phase of a project can vary significantly: it may mean setting you up for success and leaving you to execute the strategy (if budgets are tight), or it could mean FT Strategies actually doing the work for you (for example, building a propensity to churn model on your behalf).
OUR EXPERTS
Managing Director
Joanna leads the FT Strategies business with responsibility for the P&L. She is passionate about helping clients transform and grow their businesses from an audience-led perspective.
Joanna started her consulting career at Accenture and ended up leading the customer strategy practice which she led to double-digit growth, working with a range of clients across B2C and B2B companies and sectors spanning media, arts, telecommunications, consumer packaged goods and financial services. Joanna joins FT Strategies from Manifesto Growth Architects where she was one of four partners leading this independent business.
Joanna is married with three children and lives in South West London.
Director
Adriana is a Director at FT Strategies. She has over 25 years experience in media and telecoms consulting, especially in the areas of M&A, opportunity assessment, and product strategy.
Senior Manager
Prior to joining the FT, Niall helped design and implement growth strategies for some of the largest consumer, media and tech businesses in the world, as a strategy consultant at Monitor Deloitte.
He is the Founder of Peregrine, an organisation which equips the leaders of small businesses (as well as social enterprises and charities) to set their organisations up in ways that allow them to be transitioned to new leadership, scaled, or exited in the future.
Senior Manager
Lettie is a Senior Manager at FT Strategies. She has over 10 years of experience in management consulting and in-house strategy, with previous roles at L.E.K. Consulting and Bulb Energy. She has worked across consumer and media industries, helping companies achieve their growth ambitions, enter into new markets and launch new products and services.
OUR IMPACT
Mediacorp: Defining the future of TODAY
FT Strategies helped Mediacorp redefine the digital presence of Singapore's online newspaper TODAY to better serve its millennial audience. In response to increased news fatigue and overlapping audiences with Mediacorp’s main news brand, CNA, the engagement focused on determining TODAY’s optimal future.
Over three months, FT Strategies assessed TODAY’s current performance, simulated potential future scenarios, and provided data-backed recommendations that have been successfully adopted.
FEATURED INSIGHTS
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If you have a project on the horizon that would benefit from our support, please do get in touch.