FT Strategies and Google News Initiative
FT Strategies and Google News Initiative
FT Strategies and Google News Initiative
FT Strategies and Google News Initiative
FT Strategies and Google News Initiative

New report with learnings from the second edition of the GNI Audience Diversity Academy EMEA

FT Strategies and The Google News Initiative are proud to be publishing a new report to share insights and learnings from the second edition of the Audience Diversity Academy EMEA programme.

The new report builds on the findings of the first Audience Diversity Academy report published in early 2023, and provides publishers with useful and actionable takeaways on how to enrich their audience diversity agendas and successfully address the challenges that arise along the way.

More specifically, the new report focuses on unlocking growth with younger audiences. It outlines the learning journey and methodologies participating publishers go through during the course of the programme, and details on:

 

  • Key takeaways to action on (pages 18-21 of the report), covering strategic and tactical levers to foster audience diversity and enable growth with younger segments
  • Useful case studies (pages 24-38 of the report) on how participants have experimented with initiatives aimed at boosting diversity and empowering young voices, both internally and externally

This report will hopefully inspire you to:

 

  • Future-proof your organisational strategy so that it actively considers your target audiences, as well as your workforce
  • Track and measure what matters most so as to bolster your understanding of user needs and be able to not only reach, but also engage your target audience effectively
  • Reflect the audiences you are trying to reach through enhanced representation and empowerment in your workforce, thereby making your content more relevant and enabling audience growth
Download Report


We’re grateful to the the eight EMEA publishers that took part courtesy of our partnership with the Google News Initiative:

 

  • Börsen-Zeitung
  • Daily Maverick
  • Dagbladet Information
  • Diario de Navarra
  • El Mundo
  • Observador
  • Project Syndicate
  • The Courier

We look forward to discussing the findings of the report with the wider industry in the coming months. You can learn more about the programmes that we run in partnership with Google News Initiative here.