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In today’s evolving world of journalism, understanding what content your audience wants is more critical than ever. With competition for attention at an all-time high, publishers must rethink how they create content that truly resonates with their readers.

Our latest report, written In collaboration with smartocto, explores the User Needs Model: a strategic framework that helps publishers understand, measure and optimise content based on audience motivations. Featuring real-world case studies and expert insights, this report provides a practical roadmap for driving engagement, loyalty and revenue growth.

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What’s Inside the Report?

  • Why user needs matter: Learn why audience behaviour is shifting and how a needs-based approach can enhance engagement and retention.
  • The User Needs Lab programme: Discover how nine publishers experimented with the model, leveraging data-driven insights to refine their content strategies.
  • How the User Needs Model works: Explore the eight distinct audience needs, from fact-driven updates to emotional connections, and how they influence content success.
  • User needs adoption: Read real-life case studies from Blic and BauernZeitung on how they increased engagement and loyalty by aligning their content with audience needs.

Who should read this report?

  • Newsroom leaders and editors seeking to enhance storytelling with a structured, audience-first approach.
  • Digital strategists and content managers looking for actionable insights to optimise engagement.
  • Media executives and publishers focused on growing sustainable revenue through deeper audience connections.

Whether you’re a legacy publisher trying to meet the demands of growing audiences or a digital-native company looking to scale your content efforts, this report will guide you through the process of achieving growth with the User Needs Model.

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