How to understand the metrics that matter in news, publishing and media organisations

Metrics and analytics are shaping the business of publishing, as organisations align their content with readers’ interests to increase subscriptions and retention. Data has been growing for the last few decades, and the challenge for executives within an organisation is understanding which metrics matter and how to break through the noise. 

Our metrics and benchmarking playbook outlines the essential metrics for news and media organisations. It aims to be a practical resource that helps organisations understand how to benchmark to position themselves for success, and it's split into five chapters:

  1. Traffic & Engagement: Understanding Your Audience
  2. Advertising: Maximising Yields
  3. Subscription: Optimising the Acquisition Funnel
  4. Retention: Increasing Lifetime Value
  5. Operational Efficiency: Assessing Financial Health
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Our playbook covers 37 different metrics. We outline the importance of each in detail, as well as the potential risks and challenges.

metrics and benchmarking

This guide provides a deeper understanding of each metric and how publishers can use each type to track stories and content.

We also delve into how businesses can yield the most returns from digital advertising and the ways to track and measure the results. 

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