How to build a tech stack for a digital-first news organisation

Many organisations invest in technology solutions without a clear overarching strategy. Over time, a fragmented tech stack is formed that serves specific use cases in isolation rather than developing holistically and in the context of the organisation's strategic goals.

This how-to guide from FT Strategies outlines the essential technology solutions required to run a successful news organisation. A digital-first operation must perform a series of crucial actions, including:

 

  • Create: Designing and developing digital editorial output such as video, podcast and written journalism;
  • Distribute: Pushing out developed content to digital assets including websites, social media and apps;
  • Reach and engage: Providing audiences relevant content, as well as delivering joined-up, consistent messaging and marketing campaigns across different channels; and
  • Monetise and manage: Collecting and maintaining user data to establish a ‘single customer view’, as well as monetising audiences in multiple ways including for their consumption of digital content.
Download how-to guide

 

Our comprehensive guide takes a structured approach to assess an organisation’s technology needs - it ensures that the right solutions are selected and offers a practical path to implement these solutions.

There are several underpinning technology capabilities required to effectively support each operation
Page 14, Technology Solutions for a Digital-First Newsroom
There are several underpinning technology capabilities required to effectively support each operation
Page 14, Technology Solutions for a Digital-First Newsroom
There are several underpinning technology capabilities required to effectively support each operation
Page 14, Technology Solutions for a Digital-First Newsroom
There are several underpinning technology capabilities required to effectively support each operation
Page 14, Technology Solutions for a Digital-First Newsroom
There are several underpinning technology capabilities required to effectively support each operation
Page 14, Technology Solutions for a Digital-First Newsroom

The guide goes into great depth to provide a deeper understanding of the technology required to run a sustainable digital-first news organisation.

There are five key capabilities that enable publishers to effectively ‘Create’ digital editorial outputs
Page 18, Technology Solutions for a Digital-First Newsroom
There are five key capabilities that enable publishers to effectively ‘Create’ digital editorial outputs
Page 18, Technology Solutions for a Digital-First Newsroom
There are five key capabilities that enable publishers to effectively ‘Create’ digital editorial outputs
Page 18, Technology Solutions for a Digital-First Newsroom
There are five key capabilities that enable publishers to effectively ‘Create’ digital editorial outputs
Page 18, Technology Solutions for a Digital-First Newsroom
There are five key capabilities that enable publishers to effectively ‘Create’ digital editorial outputs
Page 18, Technology Solutions for a Digital-First Newsroom

If you have any questions or would like to find out how FT Strategies could further support your journey to becoming a digital-first news organisation, then please get in touch with Head of Insights, George Montagu.

Download how-to guide