How can subscription businesses attract, engage and retain their customers?

FT Strategies' Managing Director Tara Lajumoke shares her top tips from her keynote speech at The Publishing Show - a flagship event helping subscription-based publishers learn best-in-class strategies to grow and increase reader revenue.

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Access the full video to learn about:

 

  • Leading tactics businesses are using to compete and grow in the subscription space
  • Reasons behind the rapid increase in growth of subscription businesses - nearly 6x faster than the S&P 500 over the last 10 years
  • Tried and tested ways to experiment, in order to validate hypotheses for your subscription success
  • Strategies the Financial Times is using to focus on engagement, retention and value instead of volume and acquisition in its growth
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