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New report with insights from the Newsroom Design Lab Programme 2024

FT Strategies, in collaboration with the Google News Initiative, is excited to unveil the findings from the 2024 Newsroom Design Lab programme. This initiative empowered 12 publishers from across 8 countries in Southeast Asia (SEAS) to reshape their newsrooms for a digital-first future, focusing on the foundational elements of the Editorial Flywheel: (1) Planning & Scheduling, (2) Gathering & Executing, and (3) Tracking, Learning & Preparing.

The programme offered participants the tools, insights, and frameworks to optimise their workflows, enhance audience engagement, and build resilient, future-ready newsrooms. Central to these efforts was a commitment to reimagining editorial processes and aligning content with evolving reader needs.

Key themes explored in the report include:

 

  • Improving planning through audience personas, deep-dive journalism, and collaborative tools to ensure stories resonate with readers and newsroom priorities are aligned
  • Enhancing storytelling by streamlining digital publishing operations, amplifying social media strategies, and incorporating data visualisation to create more engaging content across platforms.
  • Refining editorial strategies with effective tagging systems, data dashboards, and audience engagement teams to drive informed decision-making and build long-term audience loyalty.
Download the report to uncover actionable strategies, real-world lessons, and how your newsroom can apply these insights to thrive in a digital-first landscape.

 

Download Report

 

We’re grateful to the twelve publishers that took part courtesy of our partnership with the Google News Initiative:


  • Sin Chew Daily (Malaysia)
  • Daily Mirror Online (Sri Lanka)
  • Thanh Niên (Vietnam)
  • Tamil Murasu (Singapore)
  • The Manila Times (Philippines)
  • Prothom Alo (Bangladesh)
  • Khaosod (Thailand)
  • NTVNews (Indonesia)
  • Suara (Indonesia)
  • Merdeka (Indonesia)
  • ABS-CBN (Philippines)
  • Inquirer (Philippines)

You can learn more about the programmes that we run in partnership with Google News Initiative here.