In this exclusive webinar FT Strategies explored the rapid rise of AI chatbots and their profound impact on the news media industry. As the demand for personalised, interactive content grows, news organisations are increasingly turning to chatbots to enhance user experiences.

AI-powered chatbots have evolved significantly over the past few years, becoming more sophisticated and widely adopted. From improving user engagement to providing real-time assistance, chatbots offer media companies a unique opportunity to diversify their offerings and drive greater reader loyalty. This session highlighted notable use cases, such as the Financial Times’ Ask FT, and discussed why chatbots have become essential tools in the modern media landscape.
 

They discussed

 

  • The Rise of Chatbots in Media: Understanding the role chatbots play in augmenting and delivering engaging personalised content.
  • Exploring Chatbot Types: A deep dive into the different types of chatbots, from basic menu-driven models to sophisticated Natural Language Processing (NLP) systems.
  • Real-World Case Studies: Success stories from media organisations, showcasing examples of chatbot content delivery and personalisation. 
  • FT’s Chatbot Journey: Discover how the Financial Times built its own chatbot, with insights into the technical architecture, development process, and key challenges.
  • Build or Buy?: A strategic discussion on whether publishers should build their own chatbots or buy ready-made solutions, including practical steps for implementation.

Whether you are in the early stages of exploring AI or looking to refine your existing strategy, this webinar will equip you with insights on how you can take advantage of chatbots in your organisation.


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