FT Strategies and smartocto partner to deliver a unique editorial analytics proposition for media publishers across the globe.
The collaboration will combine FT Strategies’ sector expertise and global footprint with cutting-edge data and analytics capabilities from smartocto, enhancing the value provided to global publishing and media clients.
Through global programmes and projects, FT Strategies and smartocto will provide publishers with advanced analytics and expert guidance to enhance editorial decision-making and ensure content strategies are both audience-centric and commercially effective. The partnership will help newsrooms turn insights into action – an approach already delivering impact for leading brands including The Telegraph, Der Spiegel, Reach, Yahoo News and Ringier.
FT Strategies managing director Joanna Levesque said: "Smartocto’s content analytics empower newsrooms and creators to stay relevant, evolve and innovate, with a customer-first focus. By combining their sector expertise with our strategic insights, we’re excited to drive digital transformation and success for our clients worldwide."
Smartocto CEO Erik van Heeswijk said: “I am convinced that the new combination of world-class consultancy and actionable analytics will bring value to clients. Impact starts when we close the gap between strategy and daily tactics. This unique partnership will certainly lead to better business models and content across the media industry."
Smartocto’s content analytics empower newsrooms and creators to stay relevant, evolve and innovate, with a customer-first focus. By combining their sector expertise with our strategic insights, we’re excited to drive digital transformation and success for our clients worldwide.
Joanna Levesque
Managing Director, FT Strategies
About the Financial Times
The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.4 million, more than one million of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
About FT Strategies
FT Strategies is the specialist media consultancy owned by the Financial Times. Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, FT Strategies works with news and media organisations globally to help them address strategic challenges, drive sustainable growth and innovate using AI, technology and data.
About smartocto
Smartocto is a smart content analytics system. Serving more than 300 newsrooms across 40 countries, smartocto is globally one of the premiere analytics and decision-making systems for the content industry. Smartocto has been a pioneer in data, notifications and AI.
How we can help
Ready to transform your content strategy and achieve impactful results? FT Strategies and smartocto will redefine how you utilise data and analytics offering actionable insights and proven strategies to help you drive audience growth.
Contact us today to explore how this unique partnership can help your organisation stay ahead and innovate for the future.
