Identify, understand and attract new customers, to create a highly engaged customer base and increase traffic to your website.
Create a base of highly engaged customers, reduce churn and increase lifetime value using data and engagement patterns.
Use your competitive advantage to launch new business models that grow your revenue.
Develop strong relationships with other businesses, in order to create new revenue streams, upsell and improve lead generation.
Pivot to a future-proofed business model that puts the customer front and centre to create sustained growth.
Analyse your customer behaviour, predict user patterns and understand engagement scores using tried and tested metrics from the FT.
What is the future of news?
Listen to expert insights on the future of the news industry from FT Strategies' Managing Director Tara Lajumoke alongside senior leaders from The Guardian News & Media, PRISA Noticias, S.L and the Financial Times. The FT Future of News Global Digital Conference covers topics including:
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