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New report with learnings from the Digital Revenue Launchpad Programme 2024

FT Strategies, in partnership with the Google News Initiative, is proud to present the findings from the 2024 Digital Revenue Launchpad Central & Eastern Europe (DRL CEE) programme. This comprehensive report sheds light on the unique challenges faced by publishers in the region and offers actionable strategies for achieving financial sustainability in a rapidly evolving media landscape.

The report serves as an invaluable resource for publishers looking to future-proof their business models while maintaining editorial independence and journalistic integrity. Through real-world case studies and expert insights, it highlights how collaboration and innovation can drive success in the face of adversity.

 

The report features:


  • Introduction and Regional Context: Explore the historical and contemporary challenges shaping the media industry in Central and Eastern Europe, from the legacy of state-controlled media to the digital transformation era.
  • Strategies for Financial Sustainability: Dive into practical recommendations for revenue diversification, reader-first approaches and leveraging digital tools to reduce reliance on traditional advertising.
  • Publisher Success Stories: Discover real-world case studies from the eight publishers in the 2024 cohort, showcasing their innovative approaches to audience engagement, digital transformation and sustainable growth.
  • Emerging Trends and Opportunities: Learn about the role of artificial intelligence, evolving audience behaviours and the power of strategic partnerships in shaping the future of journalism.

Whether you’re a legacy publisher grappling with digital disruption or a digital-native media outlet seeking to scale, this report provides the guidance you need to navigate financial challenges and embrace sustainable growth.

Download the report now to gain insights that will inspire your organisation to thrive in an ever-changing industry.

 

Download Report

 

We are grateful to the eight publishers that took part courtesy of our partnership with the Google News Initiative:

 

  • 24Chasa (Bulgaria)
  • Aktuality (Slovakia)
  • Digi24 (Romania)
  • Dnevnik (Slovenia)
  • Kyiv Independent (Ukraine)
  • Mediapool (Bulgaria)
  • Tygodnik Powszechny (Poland)
  • Zurnals Santa (Latvia)