Identify, understand and attract new customers, to create a highly engaged customer base and increase traffic to your website.
Create a base of highly engaged customers, reduce churn and increase lifetime value using data and engagement patterns.
Use your competitive advantage to launch new business models that grow your revenue.
Develop strong relationships with other businesses, in order to create new revenue streams, upsell and improve lead generation.
Pivot to a future-proofed business model that puts the customer front and centre to create sustained growth.
Analyse your customer behaviour, predict user patterns and understand engagement scores using tried and tested metrics from the FT.
In 2016, the Financial Times collected a set of qualitative feedback on how the paper was perceived by women. Within this research, a female reader was asked, “What is the FT’s persona?”
In this Living Case Study, we speak to Lindsay Nicol, where she untangles the story of an historic struggling female reader engagement, and the important work being done within the FT to ensure content is open and appealing to all.
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world future-proof
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- and we can do the same for you.