Develop and execute a corporate strategy that delivers a sustainable future for your organisation.
Transform the way you work and are organised to build a more efficient, profitable organisation.
In 2016, the Financial Times collected a set of qualitative feedback on how the paper was perceived by women. Within this research, a female reader was asked, “What is the FT’s persona?”
In this Living Case Study, we speak to Lindsay Nicol, where she untangles the story of an historic struggling female reader engagement, and the important work being done within the FT to ensure content is open and appealing to all.
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