Working with a world-renowned art museum to set the strategic foundations to innovate

The board of an arts museum were keen to invest in a data engagement strategy to optimise museum experience. However, they questioned whether the infrastructure could provide a solid foundation for innovation. The client was after a data strategy that would become an organisation-wide plan that includes all data as an asset for strategic and operational decision making.

FT Strategies engaged the client over a few phases:

• Led a discovery phase to develop a strategic rationale and opportunity size for a new D2C proposition
• Conducted 20 interviews with relevant stakeholders
• Validated the target audience, customer problems and potential solutions via a product discovery phase
  
  

• Mapped system architecture and identified immediate pain points
• Proposed roadmap to develop the system into a more robust foundation for existing users and future innovation
• Provided a number short and long-term recommendations which the client’s data team are now implementing