Supported East Africa’s largest media group to build a new operating model for an integrated newsroom

A Kenyan media group wanted to optimise their newsroom operations by integrating their print, digital and broadcast platforms. They wanted to create an audience-first digital newsroom, to re-design how news was gathered and published and to reduce duplication of effort and waste.

The client enlisted FT Strategies’ help, with the FT’s first-hand experience with newsroom transformation, to lead this programme.

FT Strategies engaged in a 6-month programme which included:

• Designing the future state operating model for an integrated newsroom
• Redesigning the newsroom workflows to reduce duplication and improve insights sharing
• Restructuring the organisation through all levels of reporting, creating key new roles to deliver the digital-first transformation
• Supporting the tendering process for a new integrated newsroom space
  
  

• Pilot workflows and editorial meetings rolled-out across the newsroom with forward planning content gathering and distribution shared across brands
• Redesigned org structure implemented with key hires across planning, audience insights and analytics
• Editorial teams migrated into shared workspaces to facilitate collaboration and insight sharing across brands and platforms