Building a multi-million pound subscriptions product for a food media business

A well-known food media business that had traditionally been involved with cookbooks, TV programmes and digital content wanted to explore a digital subscriptions product that utilised existing content and provided new services to their customers.

First, we led a discovery phase to develop the strategic rationale for a new D2C proposition. We identified a £5M opportunity over three years and validated it using data. Through research, surveys, interviews and a series of workshops - including prototypes and propensity to pay tests - we validated the target audience, customer problems and potential solutions. Following this, we created a roadmap and business plan covering digital content, the product offering, skills required and a tech strategy. Finally, we established a dedicated cross-functional project team with full senior leadership and Board support to drive forward the launch and roll-out of the product.

• An opportunity of £5M in three years identified and validated through data
• A roadmap & business plan on content, product, capabilities and tech strategy
• Investment in a new D2C strategy
• The client enlisted a new team with cross-functional members and new talent to implement the strategy
• A successful product launch available on iOS and website