Helping a leading European financial publication double its B2B subscriptions

Our client was a French financial newspaper that recognised growth opportunities in B2B, but wanted to leverage experience to make the right moves in the right order to ensure they most efficiently capture the market share and increased revenues.

The transformation programme included:

• Executing an in-depth performance review, including LTV modelling.
• Developing a readiness and change framework with milestones to manage change and investment risk.
• Inspiring change through FT subject matter experts.
• Best practices reference playbook to validate internally built operations.
  
  

• Bespoke framework of foundational proposition pillars that need to be optimised to support digital subscription growth.
• Optimisation of the FT Strategies Revenue Growth Flywheel, benchmarking their operations to our best practices with progressive multi-stage plan for building capability and changing pricing.
• Analysis of performance that pointed to optimisations around paywall density and pricing.
• Key strategic recommendations around modelling LTV and adjusting proposition to better manage discounting.
• Tactical ‘growth hacks’ that allowed the client to experience some of the revenue uplift without the full product and resource investment.