Situation

As part of The European GNI Subscriptions Lab, a collaborative effort by the Google News Initiative (GNI), the International News Media Association (INMA) and FT Strategies, FT strategies engaged with six publishers through 10-day sprints to help drive their reader revenue.

Engagement

 

  • FT Strategies delivered a customised 10 day design sprint where participants solved for a pressing business issue.
  • Each publisher brought a cross functional team of 4-7 employees to the engagement in order to design, build and test realistic prototypes of products/features, including newsletters, personalisation features and more.

Results

At the end of the programme, the attendees:

 

  • 100% of participants said the programme would have an impact on their business, with 63% stating it would have a “significant impact”
  • Ran over 6 experiments with live customers, producing tangible feedback and next course of actions for participants
  • Instilled structured approaches and methodologies for generating and testing new ideas across the firm
  • Promoted cross-functional collaboration which is often rare amongst the organisations

"One of the most valuable consulting projects I've been involved with. The FT Strategies team was incredibly knowledgeable and responsive as they guided us through [the sprint methodology process]"

Joanna Chmielewska Analytics Manager DC Thomson