Helping a leading French magazine to accelerate its digital subscription trajectory

Our client is a French weekly magazine that had initiated a shift to a subscription-first model and changed its editorial vision to become the a leading voice in the industry. However, it was not meeting its digital subscription goals and there was misalignment in the organisation around the optimal approach towards a subscription-first organisation.

The activation sprint included:

• Executed an in-depth diagnostic of traffic & conversion performance
• Provided long-term and quick win tactics to grow digital subscriptions
• Inspired change through multiple sessions with FT subject matter experts
• Built a North Star strategy with an action plan and capability roadmap
  
  

• North Star strategy with a an objective, clear outcomes, proposed hypotheses and access to a proven tool to reach their ambitious digital subscription goal
• Alignment of the organisation through a series of workshops with Financial Times experts who participated in FT’s own transformation
• Strategic recommendations, quick wins and long-term tactics, across four key areas of opportunity:
• Customer Value Exchange, Access Model and Content Sampling, Converting for Value, Reader Experience