Measure your customer behaviour, predict user patterns and understand engagement scores

Understand, measure, predict

How well are you leveraging data to make informed decisions? Using data analytics correctly can be the difference between sailing a ship blind, and optimising your performance to reduce costs, increase security and ROI. From a customer perspective, measuring your user behaviour helps you predict the triggers for churn, increase engagement and model outcomes so you can grow a loyal customer base.

How we can help

Our experienced team of data analysts will work with you to:

• Calculate a customer’s engagement (RFV) based on their visit behaviour
• Understand the lifetime value of each customer and their propensity to renew
• Determine the propensity of a customer to become disengaged
• Create a model that measures the return on media investments, so you can determine budgetary decisions and channel allocations
• A/B testing to quantify the impact of new initiatives
• Article clustering to track reading behaviour and what is ‘trending’