Put customer data at
the heart of your organisation

Your customer comes first

In direct-to-consumer revenue models, an engaged customer base is the highest predictor for long-term growth. But how do you know how engaged your customers really are? And how can you build a culture at work that makes sure every department is putting the customer front and centre within their strategies?

How we can help

We help you create a base of highly engaged customers, reduce churn, increase LTV and ARPU by defining exactly what engagement means to you, and building an analytical foundation to influence your customer’s engagement patterns. By measuring the right data, you’ll know what parts of the customer experience to personalise and how to build habits across all stages of the customer journey.

We specifically focus on:

• Defining your North Star metric
• Customer segmentation
• Personalisation strategies
• Content discovery and distribution strategies
• Creating a customer engagement programme
• Next best action modelling
• Measuring value using data and analytics