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Joanna leads the FT Strategies business with responsibility for the P&L. She is passionate about helping clients transform and grow their businesses from an audience-led perspective.

Joanna started her consulting career at Accenture and ended up leading the customer strategy practice which she led to double-digit growth, working with a range of clients across B2C and B2B companies and sectors spanning media, arts, telecommunications, consumer packaged goods and financial services. Joanna joins FT Strategies from Manifesto Growth Architects where she was one of four partners leading this independent business.

Joanna is married with three children and lives in South West London.

Aled has over ten years experience in the media, overseeing strategy, product, new venture creation and editorial. Previously he was Head of Membership Strategy and Business Development at Condé Nast, where he launched their B2B subscription title Vogue Business.

Aled cut his teeth in TV news at ITN and later received his MBA from Cambridge University. Outside of the day job, his kids keep him busy and he is also a trustee and director of DeliverAid, a charity helping those suffering from food poverty started during the pandemic.

Jon is Chief Commercial Officer at the Financial Times, where he oversees the FT’s consumer subscriptions business, global advertising sales and operations, newspaper operations and the FT Specialist division.

During his time at the FT, he oversaw the successful shift in subscription strategy from the metered model to trials, contributing to the FT reaching its long-time goal of one million paying readers. Prior to his current role Jon served as the FT’s B2C managing director, as well as commercial director for global digital advertising and insight.

Lisa has over 25 years of experience in print-to-digital transformation, most notably at the Financial Times where she led newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led group-wide digital transformation projects at both of South Africa’s biggest publishers, Tiso Blackstar (now Arena Holdings) and Naspers’s 24.com.

Lisa is a former Vice President of the World Association of News Publishers, advisor and coach with Women in News, a board member of the World Editors Forum, Leader in Residence at the University of Lancashire and a mentor with the Journalism Innovation Leaders faculty.

Adriana Whiteley is a director at FT Strategies. She has over 25 years experience in TMT strategy consulting, research and M&A, having led projects in print and digital publishing, IPTV/OTT video, software services, broadband and broadcast infrastructure.

Adriana started her career at McKinsey, Telefónica, and an M&A boutique in Brazil/Spain. She later worked for Ovum Consulting UK (now Omdia) as director for transaction support projects and for Farncombe (now Cartesian) as head of Strategy Practice.  Adriana graduated as a journalist and is part of the Institution of Engineers (IET) Media Network Committee.

George has over a decade of experience in strategy consulting and in-house advisory. Leading strategy development, service design and digital transformation teams, he has advised senior leadership across both the public and private sectors.

He has an ACII and a Masters from the London School of Economics.

Sabrina is a Principal Consultant and heads up FT Strategies’ growth into APAC. She has over 12 years in digital transformation and strategic guidance across different industries such as media, e-commerce and financial services. Prior to joining FT Strategies, she worked in global roles for publishers such as The Economist, Condé Nast and The Wall Street Journal, driving revenue growth through improved customer experience, retention strategies and audience insight.

Jim is a Principal at FT Strategies and has worked as a news business leader, investor and regulator. Prior to joining FT Strategies, Jim was Chief Investment Officer at Media Development Investment Fund (MDIF), a specialist fund which provides debt and equity investments for news companies in countries where press freedom is under threat. Between 2012 and 2020 Jim served as Chief Executive Officer of BBC World News and bbc.com - the BBC's commercially-funded TV and online news services for audiences outside the UK.

Earlier in his career, Jim was part of the launch management team at Ofcom, the UK's communications and media regulator, where he was Ofcom's first Director of Strategy. While in the public sector Jim also spent a year as Specialist Adviser to the UK's Secretary of State for Culture, Media and Sport.

Tony manages our business development, sales operations and internal processes. His previous roles were as a Commercial Development Manager at CIL Management Consultants, which provided due diligence and strategic consulting to private equity funds, and as a Senior Research Analyst at Preqin, a global B2B information provider to the alternative assets industry.

He holds a BSc in Economics from the University of Bath and is a keen squash player.

George is Head of Insights at FT Strategies and an expert in the media industry and its accompanying business models. George has led and contributed to a number of high-profile projects including the News Sustainability Project, the National Theatre and various leading European news publishers. Prior to joining FT Strategies, George spent 4 years guiding FT's data strategy and their future approach to marketing & advertising.

George holds an MBA from IE Business School and is a regular speaker at media events (including the JournalismAI Launch Event 2023).

Emanuele is the Head of Analytics at FT Strategies and has worked with clients in developing engagement metrics, building data architectures and conducting business analyses and insights. He previously spent seven years at Realised UNLIMITED, a boutique analytics consultancy.

Prior to joining the FT, Niall helped design and implement growth strategies for some of the largest consumer, media and tech businesses in the world, as a strategy consultant at Monitor Deloitte.

He is the Founder of Peregrine, an organisation which equips the leaders of small businesses (as well as social enterprises and charities) to set their organisations up in ways that allow them to be transitioned to new leadership, scaled, or exited in the future.

Lettie is a Senior Manager at FT Strategies. She has over 10 years of experience in management consulting and in-house strategy, with previous roles at L.E.K. Consulting and Bulb Energy. She has worked across consumer and media industries, helping companies achieve their growth ambitions, enter into new markets and launch new products and services.

Brundan is a Senior Manager with over 10 years of experience as a strategy consultant in APAC and EMEA. He previously worked at PwC Strategy& advising diverse companies on corporate strategy, M&A due diligence and business model innovation across a range of sectors.

Sam is the AI Lead at FT Strategies with over 7 years of experience helping clients solve strategic business challenges using data. He has helped organisations in both the public and private sectors to define strategic roadmaps and processes for using AI. He has also designed and built innovative data solutions, working with senior stakeholders as part of critical delivery-focused teams.

Liat is a Manager with several years of experience working in consulting, technology, and venture capital in Canada, Southeast Asia, and the UK. Prior to joining FT Strategies, Liat served as a Management Consultant at Bain in the Toronto and London offices where she has worked on €500M+ org restructuring, digital transformations, and several private equity deals. She is a Toronto native who is fascinated with media polarisation and mis/disinformation.

Edouard has more than seven years of experience working on growth strategy projects in both financial services and news publishing. He has worked on defining sustainable business models and helping news publishers start or grow their subscription models (subscription funnel, pricing, B2B and B2C growth).

Edouard holds an MSc from Sciences Po Paris and ESSEC Business School.

Aliya joins us from Dataminr, where she was in charge of expanding the use of A.I. technology in newsrooms across the EMEA region. Before that, she was a journalist at Bloomberg in London and an analyst at Deutsche Bank in New York. Outside of work, Aliya is one of Britain's top fencers and has represented Team GB at six World Championships. She has a BA from Harvard University and an MBA from Said Business School, University of Oxford.

Rumyana has a background in strategy and management consulting at KPMG, where she worked with clients in the consumer goods sector on pricing, financial transformation and operational model projects. She is proudly international - she’s a Bulgarian who studied German and Management at the University of Bath with a year in Frankfurt.

Rumyana is passionate about female mentorship, especially of women from disadvantaged backgrounds and refugees.

Alexandra is a Manager at FT Strategies with over six years of strategy and operations experience. She previously worked as an operational transformation consultant at Deloitte, as well as an Operations and Strategy manager for two fast-growing start-ups, Deliveroo and Pollen. Alexandra specialises in strategic transformation, operational improvement and change management.

Gareth has over 10 years of experience in digital engagement and transformation. He has worked extensively across Europe and Asia (specifically Hong Kong) delivering user-centric projects from strategy to execution in both the Fitness-tech and Sport Retail sectors. He recently spent over 3 years in the leadership team of a thriving B2B2C fitness subscription business. He developed teams that implemented mechanics to grow enrollment, build retention and scale recurring revenue.

Ben is a Manager at FT Strategies with extensive experience working with global publishers. He previously worked on the Audience Diversity Academy to help six EMEA publishers diversify their audience and build engagement among target segments. Prior to joining FT Strategies, Ben was an independent newsroom and content strategy consultant. He has ten years of experience in newsroom transformation and audience development from his time working at The Guardian and The Times.

Breck is a Manager at FT Strategies. She is experienced across Data, Media, and Subscriptions with a focus on data modelling, subscription strategy, and business analysis and insights. Previously, she has worked as a Data Science Manager for The Wall Street Journal, Barron’s, and MarketWatch at Dow Jones.

Devon is a Manager at FT Strategies with over 8 years of experience in media. Previously with the FT in New York, Devon was the Head of Luxury Advertising for the arts, travel and spirits verticals. Focused on growing the FT’s presence in the US market, she drove revenue by introducing multi-faceted advertising programs. She holds an MBA from London Business School.