OUR SERVICES

FT Strategies icons for White Background_FTPink_Target-1

Audience Engagement & Content Strategy

Systematically align content creation to user need and value.

FT Strategies icons for White Background_FTPink_Shareholders-1

Next Generation Audiences

Future-proof your business with an optimum next gen proposition and go to market.

FT Strategies icons for White Background_FTPink_IT-1

Access Model & Paywall

Optimise your paywall strategy to maximise subscriber conversion, lifetime value, audience engagement and advertising revenue.

FT Strategies icons for White Background_FTPink_Human Resources copy-1

Pricing, Promotions & Bundling

Design your customer value proposition to increase lifetime value and mitigate churn at the point of acquisition.

FT Strategies icons for White Background_FTPink_Growing-1

Churn Reduction and Maximising Lifetime Value

Reduce subscriber churn by adopting best-in-class customer lifecycle strategies.

FT Strategies icons for White Background_FTPink_Global headcount-1

B2B Subscriptions & Licences

Grow your B2B revenue with proven approaches for prospecting, pricing, the sales process, licence engagement and account management.

FT Strategies icons for White Background_FTPink_Marketing-1

First-Party Data Strategy

Develop and execute a first-party data strategy that secures future audiences, improves conversion rates and demands higher ad yields.

FT Strategies icons for White Background_FTPink_Data-2

Premium Advertising & Formats

Maximise yield and optimise the customer experience onsite. Grow revenue from affiliate marketing and branded content by carefully managing the relationship between commercial sales teams and editorial.

OUR EXPERTS

Aled John
Director, Deputy Managing Director
Sabrina Daryanani
Principal
George Montagu
Head of Insights
Brundan Haran
Senior Manager

OUR IMPACT

 Supporting EL PAÍS on the path from 120,000 to 350,000 digital subscribers

 

Supporting EL PAÍS on the path from 120,000 to 350,000 digital subscribers

We began our partnership with EL PAÍS in late 2021 when they had around 120,000 subscribers. In the 6 months following our work with them, we were delighted to see that they had grown their subscriptions by 50% - achieving 180,000 subscribers in June of 2022. Now EL PAÍS is the top-ranking Spanish-language media outlet, with more than 350,000 digital subscribers.

How did they achieve such rapid growth and how did FT Strategies help?


FEATURED INSIGHTS

Apax
Bonnier
Google
Penguin Random House
V&A
Google News Initiative
Porsche
Business Of Fashion
Elomundo
Independent
Handelsblatt
Newsquest Media Group
LA Repubblica
LE Soir
DC Thompson
NZZ
Reach
Gazeta Wyborcza
Dennik
The Conversation
JPI Media
Jeune Afrique Media
Lagardere
El Periodic
Sevilla Actualidad
Somos Malasana
Nowa Gazeta
Tygodnik Siedlecki
NPG Digital
ILIFFE Media
Mitt Media
RMA
RP Online
View Digital
Arrow

Get started

We've helped companies around the world future-proof
their businesses - and we can do the same for you.