Our story
Our story
We know what it takes to transform, because we've done this at the FT.
The Financial Times transformed from a predominantly advertising revenue model to a profitable subscriptions business - achieving its goal of over 1 million paid digital subscribers in 2019, a year ahead of schedule.
By turning our business into a digital-first model, we future-proofed our 130 year old brand - and generated significant new sources of revenue.
We achieved this by refining our best-in-class capabilities in data, strategy and digital transformation over ten years - expertise we’re now sharing to help businesses such as yours grow rapidly. We’ve worked with companies around the world from a wide range of sectors, helping create transformation, innovation and long-term digital growth.
Audience
1.09 million
paid digital subscribers as of 2019
+9%
year-on-year growth of digital revenue
97%
increase in weekly page views during COVID-19 lockdown
3 months
to hit subscriptions goal for the entire year during lockdown
The Financial Times's Journey
Our values
Our values
We adhere to high ethical standards, preserving client confidence and always putting the client's interests first
We use best in class, proven strategies to significantly improve client confidence and capabilities for long lasting impact
We are a proudly diverse, open-minded and international team made of top calibre talent from all walks of life
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We've helped companies around the world future-proof their businesses - and we can do the same for you.
There's a lot at stake when you're creating a digital revenue stream - so naturally, you want to arm yourself with the best knowledge and expertise to make the correct decisions. Our team bring over 100 years of consulting rigour and world-class FT digital experience, to help you thrive in the new digital economy.
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