Our story

Our story

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We know what it takes to transform, because we've done this at the FT.


The Financial Times transformed from a predominantly advertising revenue model to a profitable subscriptions business - achieving its goal of over 1 million paid digital subscribers in 2019, a year ahead of schedule.

By turning our business into a digital-first model, we future-proofed our 130 year old brand - and generated significant new sources of revenue.

We achieved this by refining our best-in-class capabilities in data, strategy and digital transformation over ten years - expertise we’re now sharing to help businesses such as yours grow rapidly. We’ve worked with companies around the world from a wide range of sectors, helping create transformation, innovation and long-term digital growth.

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Audience


1.09 million

paid digital subscribers as of 2019


+9%

year-on-year growth of digital revenue


97%

increase in weekly page views during COVID-19 lockdown


3 months

to hit subscriptions goal for the entire year during lockdown

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The Financial Times's Journey


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Our values

Our values

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We've helped companies around the world future-proof their businesses - and we can do the same for you.


There's a lot at stake when you're creating a digital revenue stream - so naturally, you want to arm yourself with the best knowledge and expertise to make the correct decisions. Our team bring over 100 years of consulting rigour and world-class FT digital experience, to help you thrive in the new digital economy.

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