Together, the FT Strategies team brings over 100 years' experience in distinctive problem solving, thought leadership and transformational expertise. Our people include world-class data scientists, tech founders, strategy consultants, journalists, software developers, product designers, global marketers, digital transformation leaders and data architects.
Tara is Managing Director of FT Strategies. Before joining the FT, Tara worked at McKinsey's London office and previously at Goldman Sachs in Europe, the Middle East, Africa and the US. She has over 15 years’ experience, serving clients across multiple sectors on strategy, digital and transformation. She is a Fulbright Scholar and MBA graduate of Harvard Business School, and serves on the Board of the The Bureau of Investigative Journalism. She is passionate about mentoring underprivileged youth and is a proud mum to three boys.
Expertise: Digital Innovation, Strategy, D2C models
Industry: Financial Services, Private Equity, News
CHIEF COMMERCIAL OFFICER
Jon is Chief Commercial Officer at the Financial Times, where he oversees the FT’s consumer subscriptions business, global advertising sales and operations, newspaper operations and the FT Specialist division. During his time at the FT, he oversaw the successful shift in subscription strategy from the metered model to trials, contributing to the FT reaching its long-time goal of one million paying readers. Prior to his current role Jon served as the FT’s B2C managing director, as well as commercial director for global digital advertising and insight.
Expertise: Advertising, Subscriptions, Circulation, Publishing
Industry: News, Technology, Commercial
HEAD OF BUSINESS DEVELOPMENT AND NEW VENTURES
Harriet manages business development and new ventures, and was FT Strategies’s founding team member in 2018. She joined FT Strategies after starting her own businesses to promote diversity in the workplace through leading investment programme Entrepreneur First. Before this, she spent four years as Business Innovation Director at Decoded, helping clients globally to adapt new digital mindsets and transform.
Expertise: Innovation, New Digital Ventures, Entrepreneurship
Industry: News, Information Technology, Management
When he’s not battling it out in Call of Duty or fighting off zombies in The Last Of Us II, Sammi is a Principal Consultant at FT Strategies where he helps clients build sustainable digital businesses. Prior to joining the FT, he was an Engagement Manager for the Media and Entertainment sector at EY, as well as Global Chief Strategy Officer for the Media Sector at BCG. As if his career weren’t spicy enough, Sammi is also the Founder of Hop’t Sauce, a company that sells a range of hoppy hot sauces inspired by craft beer styles and flavours!
Expertise: Audience Engagement, B2B, Subscriptions Models
Industry: TV Broadcasting, Gaming, News
Before joining the FT, Lou was a Manager at Bain and Company for eight years, and Managing Director of websites product lines at Solocal. A woman of many talents, she also has a Masters in industrial engineering and operational research at the University of California.When she’s not leading digital transformation workshops for our clients, she’s exploring the quaint corners of the UK with her family.
Expertise: Digital Innovation, Retention Strategy, Audience Engagement
Industry: News, Information Technology, Management
Aled has over eleven years’ experience in the media, overseeing strategy, product, new venture creation and editorial. Previously he was Head of Membership Strategy and Business Development at Condé Nast, where he launched their B2B subscription title Vogue Business. Aled cut his teeth in TV news at ITN and later received his MBA from Cambridge University. Outside of the day job, his kids keep him busy and he is also a trustee and director of DeliverAid, a charity helping those suffering from food poverty started during the pandemic.
Expertise: New Digital Ventures, Subscription Models, Audience Engagement
Industry: TV Broadcasting, Audio, News and Magazine Publishing
HEAD OF MARKETING
Prior to joining the FT, Jenny was a freelance copywriter with global clients such as EY and Dixons Carphone. She was also Cherie Blair CBE’s personal speechwriter in Europe and Asia. After serving as Head of Communications at a tech company in London, Jenny joined the FT as Head of Marketing. She has a degree in English from the University of Cambridge, and is a passionate campaigner for diversity and women’s rights.
Expertise: Marketing, Branding, Copywriting
Industry: Media, News, Information Technology
Steve’s experience combines digital technology, project management and consultancy with an editorial background. Prior to joining FT Strategies, Steve established and grew a successful consultancy team within a digital agency. Previous consulting experience includes seven years across PwC and IBM. His editorial experience includes six years at the BBC working as a Producer for broadcast and digital services including BBC News. He enjoys managing projects with an agile approach, combining technology and data with customer-centric design to solve business challenges.
Expertise: Digital Strategy & Innovation, User-centered Design, Agile
Industry: Broadcast, Media, Technology, Startups
Tim has over fifteen years’ in corporate strategy, marketing and regulatory roles, including as Senior Sports Consultant at MTM London, Strategy Manager for Ofcom and Brand Manager at ITV. He also has a BA in Russian and Czech from the University of Oxford, and is an avid cricket fan.
Expertise: Digital Innovation, Strategy, D2C models
Industry: Sports, News
Lisa has over 25 years of experience in print to digital transformation, most notably at the Financial Times where she headed up newsroom operations, was an Assistant Editor and Managing Editor, Associate Editor and Head of Operations for FT.com. She led a four-year digital turnaround project as Head of Digital for Tiso Blackstar (now Arena Holdings) in South Africa and was General Manager for Digital at Naspers’s 24.com. She is a former Vice-President of the World Association of News Publishers and a long-standing board member of the World Editors Forum, a Leader in Residence at the University of Lancashire and is mentoring with the Journalism Innovation Leaders faculty.
Expertise: Editorial, Digital Strategy and Transformation, Monetisation, Change Management, Newsroom Management, Product.
Industry: News Publishing, Media.
George has spent the last four years guiding the FT’s data strategy as it balances revenue and risk. Most recently, he founded and continues to lead a cross-departmental FT team focused on the future of marketing & advertising in the context of restrictions on online tracking. George also holds an MBA from IE Business School and is a very proud member of Surrey County Cricket Club.
Expertise: Digital Marketing, Online Tracking, Data Strategy, Data Privacy, Subscriber Acquisition.
Industry: Media, Publishing, Technology
Our fearless resident Aussie, Uma, has impressive tales from her childhood of encounters with exotic animals in her backyard that no human should see. Having lived through such trials, Uma embarked on her next adventure to tackle a much greater beast - journalism. She served as political reporter for Sky News and Australian Broadcasting Corporation, as well as Producer for The Associated Press, before joining the FT as an analyst.
Expertise: Retention Strategy, Audience Engagement, B2B
Industry: News, Journalism, Information Technology
Having graduated in Finance and International Management, Luis worked as a Senior Business Analyst at McKinsey, as well as co-founding a couple of his own companies. After getting an MBA at the London Business School, Luis focused his career on digital transformation. Luis is proudly international in his outlook and has lived in different countries around the world.
Expertise: Digital Innovation, Strategy, Data & Analytics
Industry: TV Broadcasting, Gaming, News
KNOWLEDGE & CLIENT SOLUTIONS MANAGER
Before joining FT Strategies, Freddie led the Knowledge & Collaboration practice at CIL Management Consultants. Prior to that he held knowledge management and research positions at Kirkland & Ellis, Oliver Wyman and Hogan Lovells.
Expertise: Knowledge Management, Collaboration, Change Management
Industry: Private Equity, Legal, Healthcare & Life Sciences
Rumyana has a background in strategy and management consulting at KPMG, where she worked with clients in the consumer goods sector on pricing, financial transformation and operational model projects. She is proudly international - she’s a Bulgarian who studied German and Management at the University of Bath with a year in Frankfurt. Rumyana is passionate about female mentorship, especially of women from disadvantaged backgrounds and refugees.
Expertise: Digital Innovation, Strategy, Business Development
Industry: Private Equity, News, Information Technology
Alex is a qualified accountant with a background in Finance at Goldman Sachs and the Venture Capital firm, Aser Ventures. His most recent roles have focused on supporting strategic projects for media companies including market entry, content valuation, capital raising and financial modelling. He is also an avid sports fan with a First Class Honours in Economics from Loughborough University, and is the proud owner of a BBC Pointless trophy after winning the show in 2017.
Expertise: Strategy, Modelling, Accounting
Industry: Sports, Media, Banking
Prior to FT Strategies, Isabella was an innovation consultant at Accenture and worked with several organisations such as the Government of Colombia, the Government of Aruba and hedge fund managers on freelance innovation projects. She is a First Class Honours graduate from University College London, where she obtained her BSc in Management Sciences. Having grown up on Aruba, a small Caribbean island, she is passionate about mentoring young & underprivileged entrepreneurs.
Expertise: Innovation, Data Analytics, Subscriptions, Governance
Industry: Financial Services, Healthcare, Public Sector, Media, Publishing
Sahas is a First Class Honours graduate from the London School of Economics, where he studied a BSc in Management, and received the LSE100 Award for Outstanding Academic Achievement. He also founded a non-profit, Mission Walk, to help underprivileged children with complex disabilities get on their feet, during which he partnered with Volkswagen to establish a medical centre in India which has treated more than 50,000 people to date.
Expertise: Managerial Economics, Advanced Data Analytics, Behavioural Science
Industry: TV Broadcasting, Financial Services, Gaming
Prior to joining the FT, Filidausi worked at Channel 4 in the marketing department and created PR strategies for Hill + Knowlton, working with clients such as Adidas. She has a BSc Degree in Marketing from the University of Southampton and is passionate about volunteering, diversity and equality for all.
Expertise: Marketing, PR, Events
Industry: Media, Publishing, News
FT ADVISORY EXPERTS
HEAD OF DIGITAL EDITORIAL DEVELOPMENT
Renée specialises in piloting innovation in the newsroom, developing content and teams that help transform and diversify digital journalism. She heads up a newsroom team that helps develop new digital formats, new strategies for storytelling, and new ways to distribute and monetize the FT’s journalism. She lead both on the content and the strategy for growing the value and impact of our digital journalism. She works across the whole business, with a network of colleagues in product, data and business development departments, with a mission to innovate and monetize the FT’s digital journalism.
DIRECTOR OF DATA STRATEGY AND GOVERNANCE
With nine years' experience at the Financial Times, Mark leads data strategy and governance initiatives that increase the value and health of the FT's data assets. He additionally leads a contact strategy team that helps marketing departments increase the value they gain from customers by targeting the right audience, with the right messages, at the right time, whilst ensuring an optimal balance of communication frequency.
B2C GLOBAL MARKETING DIRECTOR
Fiona Spooner is Global B2C Marketing Director at the Financial Times, a position she has held since 2017. Based in London, Fiona looks after subscription acquisition, engagement, retention and marketing operations for the FT. Fiona joined the FT in 2003 as an events marketing manager and has since held numerous roles within the organisation and overseen teams in customer acquisition, conversion and optimisation, brand, CRM and operations. She has played an instrumental role in many key initiatives at the FT including the evolution of the FT’s access model.
COMMERCIAL FINANCE DIRECTOR
Isabelle is a Chartered Accountant and has been at the FT for 11 years, initially in Financial Reporting, and for the last three years in Commercial Finance, business partnering across the FT portfolio and also responsible for the financial planning and forecasting of the global business. Isabelle is also a yoga and meditation teacher with a keen interest in bringing well-being into the workplace.
LEAD DATA ANALYST
Lindsay is a Lead Data Analyst working in the Audience Engagement team at the Financial Times in London. She joined the FT in 2016 having been a Senior Data Analyst with the NHS where she worked closely with hospitals in the South of England to improve patient pathways. Lindsay’s experience is broad and includes leading and supporting several cross departmental initiatives, as well as managing a team of analysts. She has a particular focus on leveraging data insights to inform Editorial strategy, which include initiatives to increase female readership, efficiently reduce editorial output, and better retain new subscribers gained due to interest in coronavirus related content.
Majed is a member of the FT Customer Analytics and Insights team. He works on providing actionable insight to a variety of stakeholders across the business using data-driven analysis. He has a background in Computational Plasma Physics and joined the FT after completing an MSci Physics degree from Queen Mary, University of London. He was one of the youngest students to attend the 2019 CERN Accelerator School on high-energy wakefield acceleration. Majed joined the FT to explore his interest in alternative datasets after he took part in the FT Talent Challenge, and is a big advocate of ethical algorithm design.
BUSINESS DEVELOPMENT MANAGER
Virginia works between London and New York as a Business Development Manager in the Commercial Department of the Financial Times. Her role sees her investigating new business ideas and revenue growth opportunities, ensuring the Financial Times remains one of the most innovative and disruptive players in the wider news landscape. Prior to joining the FT, Virginia was a start-up founder and entrepreneur, and also working as a freelance reporter for La Stampa - one of the oldest newspapers in Italy. In 2016 she was named Best Italian Entrepreneur Under 25 and in 2019 was one of Digiday’s inaugural Future Leaders.
SENIOR PRODUCT MANAGER
Vaithegi has over five years' experience at the FT building digital products and leading development teams to improve acquisition and retention goals. She has also worked in organisational transformation at Pearson, the telecommunications industry and the aviation industry. Vaithegi has an MBA from the University of Cambridge. She loves travelling, loose leaf tea and exploring the British countryside.
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