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NewsCaaS: News Content as a Service
NewsCaaS is a strategic content service from FT Strategies, HBM Advisory and Noah Wire Services, designed to help organisations deliver trusted, specialist content at speed and scale. By combining automation, editorial expertise and strategic insight, it identifies high-potential topics, gathers information from thousands of trusted sources, generates article ideas, and delivers fact-checked, human-edited content.
Modular in design, NewsCaaS is fully flexible and can support experimentation, extend editorial capacity or underpin the development of new content propositions.
Whether you are investigating the potential of niche newsletters, building a stronger website presence or enriching your market research platform, NewsCaaS gives you a streamlined way to offer the precise content your audience is looking for.
MODULAR BY DESIGN
NewsCaaS is delivered through a modular engagement - it's fully flexible and can be customised according to your specific needs and resources:
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AN END-TO-END SERVICE
1. Define High-Impact Opportunities
We help you pinpoint the most promising content and audience opportunities by assessing market demand, behavioural signals, and commercial potential.Solutions
- Opportunity sizing and segmentation: Identify and evaluate high-potential audience niches based on behavioural data, content gaps and market trends.
- Value proposition development: Define your editorial focus, ideal format mix (e.g. newsletters, articles, alerts), and key use cases tailored to user needs.
- Monetisation and business model design: Recommend the best-fit monetisation model and first-party data (FPD) strategy. Develop business plans and financial forecasts to support decision-making and readiness.
2. Operational Setup and Launch
We support your team through launch setup, ensuring your editorial, technical and operational foundations are ready for scalable execution.
Solutions
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Editorial and creative standards: Establish editorial guidelines and define visual, UX and layout templates tailored to your brand and channels.
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Technical integration: Align with your CMS, CRM, analytics, and publishing tools to ensure smooth content production and delivery across platforms.
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Workflow and planning framework: Define publishing cadence, team responsibilities, review processes, and meeting structures to keep launches on track and sustainable.
3. Manage Content Feeds
We help you build and maintain AI-powered content feeds that align with your editorial values, delivering consistent quality and relevance.
Solutions
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Prompt development and refinement: Create and regularly optimise content prompts to align with sector focus, tone of voice, and audience expectations.
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Feed production and content selection: Select and assemble relevant stories into engaging article feeds using curated or semi-automated AI generation workflows.
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Editorial oversight and quality control: Ensure factual accuracy, brand alignment, and editorial relevance through ongoing human review and professional input.
4. Analytics and Optimisation
We equip you with the tools to track performance, gather editorial and user insights, and continuously improve your content strategy.
Solutions
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Measurement and testing framework: Define key engagement metrics and testing protocols to compare different content formats and editorial angles.
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Audience and performance reporting: Deliver monthly dashboards and insights covering usage, engagement, and commercial impact, with clear editorial recommendations.
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A/B testing and insight loops: Design and assess content experiments and feedback cycles to sharpen editorial decisions and surface new growth opportunities.
Why NewsCaaS?
As GenAI creates both opportunities and competitive threats, B2B, specialist publishers and information service providers are looking for ways to increase their product resilience.One potential strategy is the development of niche products and content:
- Drive sign-ups for newsletters - and collection of first-party data - as narrow-scope content tends to be more engaging than generalist content.
- Test different coverage and treatment angles to better understand user needs and content performance
- Provide year-long ancillary content to engage users of services such as events and information services subscriptions
- Enrich an existing subscription service to become a one-stop shop platform destination
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NewsCaaS brings together editorial excellence, AI-powered innovation, and commercial strategy in a single, streamlined solution.
Developed and delivered by FT Strategies, HBM Advisory, and Noah Wire Services, it supports you from identifying high-impact opportunities through to launch, optimisation and ongoing performance insight.